Bal­anc­ing cricket and en­dorse­ments eas­ily doable

The Free Press Journal - - SPORTS -

In­dia cap­tain Vi­rat Kohli on Satur­day dis­missed the school of thought that giv­ing too much time to en­dorse­ments can be dis­tract­ing for a crick­eter. Kohli en­dorses a host of brands and some are even his own ven­tures. “I was 25-26 when I got as­so­ci­ated with Wrogn (his own cloth­ing brand). Even then peo­ple thought I am en­ter­ing into busi­ness at 25, I am too young for it,” said Kohli at a pro­mo­tion event here.

“As a pro­fes­sional sports­man there is not a set age to do busi­ness be­cause you have to es­tab­lish a busi­ness when­ever you start it. It is a cliche that you should do busi­ness only af­ter a spe­cific age. I don’t be­lieve that,” said the 30-year-old.

Kohli said it is im­por­tant for a player to bal­ance his crick­et­ing and com­mer­cial in­ter­ests. “I don’t be­lieve that you can’t do en­dorse­ment while play­ing. I don’t be­lieve in all of that. If you have lim­ited time, you should know how to es­tab­lish (your prod­uct) in a lim­ited pe­riod of time,” he added.

Kohli has a cru­cial crick­et­ing as­sign­ment com­ing up with the tour of Aus­tralia, start­ing Novem­ber 21. Aus­tralia per­son­ally has been a happy hunt­ing ground for Kohli. The bat­ting main­stay did not talk about the Aus­tralia tour, say­ing he will do that be­fore the team leaves on Novem­ber 16.

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