End of road for Honda Brio in In­dia

The Free Press Journal - - BUSINESS -

NEW DELHI: Japanese car­maker Honda has stopped pro­duc­tion of its en­try-level hatch­back Brio in In­dia, cut­ting short the ve­hi­cle's over seven­teen-year long stint in the coun­try. Honda Cars In­dia, the com­pany's wholly-owned sub­sidiary, plans to max­imise sales and vis­i­bil­ity of its com­pact sedan Amaze which would now be its en­trylevel of­fer­ing in the In­dian mar­ket. "Our en­try car is now Amaze. We have stopped pro­duc­tion of Brio and as of now we do not in­tend to bring next gen­er­a­tion Brio into In­dia," Honda Cars In­dia Se­nior Vice Pres­i­dent and Di­rec­tor (Sales and Mar­ket­ing) Ra­jesh Goel said. Cus­tomer pref­er­ence has started to shift to­wards com­par­a­tively big­ger mod­els, a trend sim­i­lar to other global mar­kets. "A sedan was the top seller in In­dia last year. It is a typ­i­cal mo­tori­sa­tion cy­cle fol­lowed in ev­ery coun­try and it's just that in In­dia the upgra­da­tion pace is much slower than other coun­tries," Goyal said.

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