End of road for Honda Brio in India
NEW DELHI: Japanese carmaker Honda has stopped production of its entry-level hatchback Brio in India, cutting short the vehicle's over seventeen-year long stint in the country. Honda Cars India, the company's wholly-owned subsidiary, plans to maximise sales and visibility of its compact sedan Amaze which would now be its entrylevel offering in the Indian market. "Our entry car is now Amaze. We have stopped production of Brio and as of now we do not intend to bring next generation Brio into India," Honda Cars India Senior Vice President and Director (Sales and Marketing) Rajesh Goel said. Customer preference has started to shift towards comparatively bigger models, a trend similar to other global markets. "A sedan was the top seller in India last year. It is a typical motorisation cycle followed in every country and it's just that in India the upgradation pace is much slower than other countries," Goyal said.