E-commerce sector to touch $200 bn by 2027, says Morgan Stanley

With the new foreign direct investment (FDI) rules regarding online marketplaces and the emergence of offline to online model, Morgan Stanley has revised its estimate for the ecommerce sector, expecting it to now clock $200 billion by 2027, from its initial forecast of 2026. "The new regulations released in December 2018 strive to tighten the functioning of ecommerce companies in India to ensure those with FDI holdings operate as pure marketplaces without any equity interest or control on seller entities or mandatory exclusivity clauses.