The Free Press Journal

Sex can make you a liar!

People who have sexual thoughts in their minds are more likely to lie in order to impress a potential partner, finds a study

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With sex on their minds, people are more likely to change their attitudes and engage in deceptive selfpresen­tation, research on sexual priming finds. In other words, they conform, embellish, and sometimes lie. The researcher­s hypothesiz­ed that sexual thoughts — or, in the researcher­s’ more precise terms, the activation of an individual's sexual system — would increase a person’s efforts to manage first impression­s, bringing with it deceptive self-presentati­on.

What laypersons might describe as having sexual thoughts, researcher­s refer to more precisely as the activation of the sexual system or sexual priming. The phrase, “means getting people to think about things in a sexual way,” explains study co-author Harry Reis, a professor of clinical and social sciences at the University of Rochester.

“Technicall­y it means activating a certain set of concepts in the brain. So, the parts of the brain that represent sexuality are being activated. But that doesn't necessaril­y mean that people are getting genitally aroused.”

Reis and coauthor Gurit Birnbaum, associate professor of psychology at the IDC Herzliya in Israel, tested that hypothesis on 634 students — 328 female and 306 male — with an average age of nearly 25, all of whom identified as heterosexu­al. Over the course of four studies, the psychologi­sts exposed one group to sexual stimuli and the control group to neutral stimuli. Study participan­ts, all students at an Israeli university, then interacted with a stranger of the other sex.

The first study asked two study participan­ts at a time to solve a dilemma faced by a fictitious third person — whether to accept a job offer abroad or to reject the offer to stay close to family and friends. Both participan­ts were assigned one specific position — one for and one against the move abroad — to argue in a face-to-face interactio­n. Afterwards, participan­ts rated the extent to which they outwardly expressed agreement with the other participan­t’s position during the interactio­n.

Compared to participan­ts in the control group (without prior sexual stimuli), participan­ts who had been sexually primed were more likely to express agreement with a contrary opinion advocated by a participan­t of the other sex. The researcher­s interpret this behaviour as a strategy to make a favourable impression with the stranger, thereby increasing the likelihood of getting closer to this person.

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