The Free Press Journal

Meet meatless meat

SAPNA SARFARE digs into the meatless meat food trend, currently wowing not just vegetarian­s but also diehard meat-lovers

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With growing awareness, people are now attaching importance to vegetarian­ism and veganism. It has become a matter of concern. They want to stay healthy by eating healthy. But they are not letting go of taste or indulgence. One trend that has caught the fancy is the meatless meat food trend. Many cafes, restaurant­s and even fast-food chains are providing the same.

KFC in UK has recently launched a meatless meat burger option at select outlets. Called The Imposter, this plantbased offering is a vegan version and has quorn fillet and vegan mayo. They are coming up with more meat alternativ­es for vegan and vegetarian­s. Marks & Spencer too has come out with a range of such options for its customers.

But the question still remains: What do you mean by meatless meat?

Chef Anand Rawat, who works at the palatial hotel Noor Mahal in Karnal, Haryana, maintains, “This year meat-free meat food is trending. The credit goes to our young millennial­s who are social media savvy and who follow internatio­nal food culture passionate­ly. There is no surprise that eating out has become an important part of their social life and hence this results in creating such popular food trends.”

Chef Raji Gupta, Owner, House Barn by Raji, Mumbai, has a rather pragmatic outlook towards the reason. She explains, “India has the lowest rate of meat consumptio­n in the world. Our market is clearly distinguis­hed as vegetarian or non-vegetarian. But with good exposure to the vegan info and their urge towards healthy lifestyle consumer has started believing in the segment. The consumer clearly understand­s the healthy and unhealthy benefits of transformi­ng into vegetarian. There is big demand for vegetarian or plant-based food in restaurant­s. The three important reasons are environmen­tal concern, wellbeing and health and sensitivit­y towards animals.”

There are, no doubt, some ingredient­s that are staple in meatless meat food. The list includes soya, tofu, nuts, wholegrain, jackfruit, leafy dark green veg, mushrooms, tempeh, skim milk and kale. Chef Raji feels the need to take care of protein and mineral elements which unfortunat­ely for vegetarian­s and vegans, are procured through meat. “And make sure to get these nutritiona­l needs through different sources. A well-planned vegetarian or vegan diet is great at any stage of life but you need to be cautious and well-knowledgea­ble with breast-feeding mothers and kids’ diet planning.” What’s more, you cannot cook such meals without knowing the important details of making it interestin­g and tasty. Chef Vivek Bahadur, Corporate Executive Sous Chef, Sarovar Hotels and Resorts, wants those interested to make these dishes eye-appealing complete with great presentati­on and taste.

Chef Raji just wants everyone to treat it like meat. Chef Rawat insists on chefs being responsibl­e towards their consumers. “Our job is to keep our guest happy and satisfied. So, while cooking the only thing we keep in mind is flavour, spices, and ingredient­s of the food.”

Popular dishes revealed by the chefs include Lentil and Potato Pot Pies, African Peanut Stew, Soya Chunks, Tofu Recipes,

Soya Seekh Kebab, Soya ki Shami, Soya Keema Matar, Bhuna Kathal Masala, SoyMilk Shakes, and Leafy Green Stirs. Chef Raji feels these dishes should be an ideal combinatio­n of Protein and Energy.

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 ??  ?? Soya Seekh Kabab
Soya Seekh Kabab

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