Belated BJP publicity campaign in Delhi

The BJP is doing now a massive publicity campaign in Delhi from Saturday belatedly after losing the Assembly election badly. "Har kaam, desh ke naam" is the theme of the campaign to be held for 45 days by all union ministries from February 15 to March 31.

The directive on behalf of BJP president JP Nadda came in a letter shot off by Information and Broadcasting Minister Prakash Javadekar, who was incharge of the party's poll campaign in Delhi. The idea is to create more visibility for the Modi Government's public works and schemes to correct the damage done in the Delhi Assembly election and rebuild the party workers’ confidence shaken from the rout. A similar campaign is planned in Bihar, the next to go for the Assembly poll in October.

Javadekar's letter advises his ministerial colleagues to design a campaign to highlight the welfare work done by their respective ministries and publicise their ministry’s “public welfare work” through television, newspapers, outdoor and digital mediums. The letter asks the ministers to issue the immediate directives to officials in this regard.

Nadda and all central general secretaries reviewed the possible reasons for the debacle with Delhi leaders on Wednesday while Nadda held a separate consultation with Home Minister Amit Shah. The meeting decided to immediately initiate an Assembly segmentwise scrutiny of its performance and analyse the popularity of the party MPs and corporators. Two of the seven MPs’ constituencies could not win a single MLA for the BJP and that included Parvesh Verma's West Delhi.

Meanwhile, BJP general secretary Ram Madhav faulted the party for not projecting a CM face in the election who can be seen as a leader who can deliver. He said Arvind Kejriwal has won this round but in terms of popularity in the national politics, no one is close to PM Modi.

After another meeting with Nadda on Thursday, Delhi BJP President Manoj Tiwari, said his party lost because the contest had become bipolar, with Congress ruled the state for 15 years nowhere in contest. “Though our share rose by 8 per cent, the contest became bipolar which cost the BJP,” he said.