RIL rebrands sports, lifestyle biz as RISE

NEW DELHI:

Reliance Industries Ltd (RIL) on Wednesday announced the rebranding of its sports and lifestyle business to 'RISE Worldwide Ltd' as it ventures into the burgeoning industry in the domestic as well as global markets.

RISE Worldwide will continue with the full portfolio of owned and operated brand properties formerly under the banner of IMGReliance Ltd, the company said in a statement.

The transition as an independent brand identity is aimed at enabling its various verticals currently within the sports and lifestyle businesses, autonomy to operate and create industry driving strategies, as the company focuses on further investing in the segment.

The RISE Worldwide portfolio includes sports & sponsorship consulting, fashion & sustainability platform building, athlete talent management, licensing, broadcast production and lifestyle & entertainment, the company said.

"Built on our existing relationships, trust and the knowledge of the industry, RISE seeks to help partners reach their target audience effectively as we bring their creative initiatives to life and provide consumers with world class experiences across each of our properties," a company spokesperson added.

The company is already India's largest independent sports, lifestyle and entertainment enterprise.