HUL's Vim brand enters machine dishwash segment with Vim Matic

Dishwashing categor y creator and Indias leading dishwash brand, Vim by Hindustan Unilever Ltd. (HUL) announced its foray into the machine dishwash segment with the launch of Vim Matic. In hindsight to the difficulties experienced during the lockdown vis-a-vis managing chores by households, Indian dishwasher manufacturers witnessed a 250 per cent increase in demand.