Haldiram's enters health snacks, to bring Futurelife range to India

Food and snac k compan y Haldiram's has par tnered with Africa's Futur elife to bring its n utritional f ood product range to India.

The tw o companies on Thursday announced the launch of a rang e of f our products -- Smar t F oods, Smart Oa ts and Ancient Grains, Cr unchy Granola and High Protein-- in India.

"Haldiram's is committed to being par t of an incr easing trend being seen acr oss urban India with regards to better eating habits, reflecting a mar ked shift to wards the consumption of healthier food and beverages.

"Given its varied portfolio that blends high quality, nutritious and tasty food products and is highl y acclaimed by consumers globally, Futurelife has emerged as the par tner-of-choice for Haldiram's in India," the company said.

A K Ty agi, Ex ecutive Director, Haldiram's said: "At Haldiram's, we are not only seeing an incr easing consumer pr eference in India for health f oods b ut also a growing inc lination to try new, non-traditional f ood products....(we) ar e ea gerly looking forward to retailing their pr oducts acr oss our retail stor es acr oss Nor th India." In the first phase of the launc h, the pr oducts will be a vailable acr oss north India states including Delhi-NCR, Hary ana, Punjab, Uttar Pradesh and Himachal Pradesh.