‘Increase publishers’ share in ad revenue’

NEW DELHI: Indian Newspaper Society (INS), which represents print media houses, on Thursday asked Google to increase the publisher share of advertising revenue to 85 per cent.

It also asked the technology giant to ensure more transparency in the revenue reports provided to publishers. In a letter to Google India, INS President L Adimoolam said publishers are facing a "very opaque advertising system", as they are unable to get details of Google's advertising value chain.

INS has asked Google to compensate the Indian newspapers "comprehensively" for using contents published by them and to share its advertising revenues properly.

"The Society insisted that Google should increase the publisher share of advertising revenue to 85 per cent, and also ensure more transparency in the revenue reports provided to publishers by Google," said INS.

Content generated and published by newspapers at the considerable expense is proprietary, said INS while pointing out that it is this credible content that has given Google the authenticity in India ever since its inception.