Flipkart expands grocery to over 50 cities

Flipkart has expanded its grocery services to more than 50 cities, including Kolkata, Ahmedabad and Vellore, as the Walmart-owned company looks to cash in on the burgeoning e-grocery segment in the country.

This expansion will provide users of seven large cities and more than 40 neighbouring cities access to high-quality grocery products, offers, quick deliveries and the most seamless grocery shopping experience, a statement said.

The pandemic has led to millions of people turning to e-commerce for their grocery purchases that has driven the sharp growth in the e-grocery not only in metros but also from tier II cities and beyond.

E-grocery is projected to grow to touch $24 billion GMV (Gross Merchandise Value) by 2025 from about $3.3 billion in 2020, as per consulting firm RedSeer.

In its statement, Flipkart said it has invested in the rapid expansion of its grocery services over the years and has managed to scale up exponentially in the past year.