Job searches in regional languages see an uptick

Job seekers in tier-II cities are more likely to engage in a language apart from English on professional networking platforms and Hindi, Kannada and Tamil are the most preferred vernacular languages, a report by leading jobs and professional networking platform apna.co has showed.

More than 57 per cent of users on the platform prefer a vernacular language to search for opportunities and build their professional networks, according to the network.

“The comfort and familiarity of interacting in their first language builds confidence and enables our users to find hyperlocal opportunities with ease,” said Manas Singh, Chief Business Officer, apna.co. The data also highlighted an increasing percentage of users from metros like Delhi-NCR and Mumbai being more comfortable in looking for a job in a language other than English.