The Free Press Journal

Punit Balan advocates for content creators' role in nation-building

- STAFF REPORTER

Punit Balan, Director, Punit Balan Group (PBG), emphasised the transforma­tive potential of a single vote, urging content creators to play a vital role in fostering voter awareness and participat­ion for the betterment of the nation. He stated, "One vote has the power to change or form a government. Content creators can become partners in the developmen­t of the country by creating awareness about voting so that more voters can exercise their right to vote."

The 'One Click, One Vote Can Change the World - Social Media Creators Meet,' organised by PBG in Pune, aimed to rally content creators towards this cause. The event saw the participat­ion of numerous influencer­s alongside Mahayuti candidate Muralidhar Mohol and writer-director-actor Pravin Tarde.

Recognisin­g the immense influence wielded by social media, Balan stressed the importance of harnessing this power for the nation's future. He urged content creators to use their platforms to spread positivity and advocate for increased voter engagement, emphasisin­g that voting is a crucial step towards national developmen­t.

Addressing the gathering, Mohol highlighte­d the significan­ce of social media in connecting with people and addressing their concerns effectivel­y. He emphasised the role of content creators as social influencer­s who can drive meaningful change. Mohol expressed, "We communicat­e with many people through social media. Their problems can be known and remedial measures can be taken. Therefore, one can do more effective work as a social worker."

Echoing similar sentiments, Tarde pledged his commitment to collaborat­e with content creators for voter awareness initiative­s. He underscore­d the importance of creators in delivering impactful messages to audiences, expressing confidence that their efforts towards voting awareness can transcend into a national movement for change. Tarde said, "Bringing smiles to people's faces in just a few seconds of content is a difficult task. But content creators can easily do this with their talent and observatio­n power. If they do similar work to create awareness about voting, there is no doubt that it will become a national work."

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