ZEEL announces streamlined structure, Punit Goenka assuming direct charge of critical verticals

ZEE Entertainment Enterprises Ltd on Wednesday announced a streamlined organisational structure with its MD and CEO Punit Goenka assuming direct charge of critical verticals, including domestic broadcast business.

Under the new organisational structure approved by its board, ZEE Entertainment Enterprises Ltd (ZEEL) will have four key business segments -- broadcast, digital, movies and music.

Punit Goenka's brother Amit Goenka, who currently heads the digital business has been given additional charge of the international broadcast, enterprise technology, broadcast operations and engineering. He will also take direct charge of original content, including movies, the company led the South cluster of channels, will take additional responsibility of the West cluster.

Similarly, Samrat Ghosh, head of East cluster of channels, will take additional responsibility of North and Premium clusters.

Ruchir Tiwari will continue to lead the Hindi Movies cluster while Vishnu Shankar will continue to lead '&TV' and the free to air segment, the company said, adding they would directly report into the MD and CEO.

Further, the company said Ashish Sehgal will be responsible for 'Integrated Advertisement Sales' for the broadcast and digital businesses. For the digital business revenue, Sehgal will also report into Amit Goenka and for the broadcast business revenue he will continue to report into the MD & CEO.

Under the new organisational structure approved by its board, ZEEL will have four key business segments -broadcast, digital, movies and music

said in a statement. In the domestic broadcast business, Siju Prabhakaran, who has