The burgeoning cocktail culture in Jaipur results from a heady blend: a audience seeking novel experiences, combined with a transformative shift in drinking preferences
cocktails, feels Abhishek. He adds, “What sets a place like Jaipur apart is the opportunity it offers to engage deeply with our roots. In bustling cities like Mumbai and Delhi, the cacophony of daily life often distracts us from this introspection. This setting allows us to convey and celebrate the essence of India in our distinctive manner.”
Experimental libations
A 10minute Uber drive from Johri Bazaar to Ajmer Road offers an exciting opportunity to sample the libations at Native Cocktail Room, a cosy, dimlylit bar with a speakeasy vibe. I order The Nagpur, which comes with orangeinfused vodka, Cointreau, honey, and aloe vera with smoke. The cocktail perfectly compliments the mood of the space — easygoing with a hint of complexity. I am told by the cofounder Simran Kaur that the bar’s menu is inspired by different towns and cities in India, especially ingredients local to them.
Established in January 2022, Native has become a popular haunt for cocktail enthusiasts in the city. In its second year of operations,
Simran says she is looking to take things up a notch. “We started when the concept of a cocktail culture was pretty nonexistent. So, our first menu featured cocktails that offered a sort of initiation into appreciating the drink. Now, we want our menu to provide an education to cocktails, introducing our patrons to highballs and spritzers,” she says.
This educational twist not only engages their customers but also imparts a deeper understanding of the artistry and history of cocktails.
“Most male drinkers in Jaipur prefer straightforward choices like whiskey soda, while the female clientele opt for wine. My husband, Karan, and I decided to personally speak to our patrons and introduce them to cocktails during the first few days of the launch. Education is key to converting people into cocktail lovers,” says Simran, who informs me that 90% of their revenue is from cocktails alone.
In the mushrooming landscape of cocktail bars in Jaipur, Paro Modern Indian Bar has become a key player in this subculture of sorts. Established in February this year, the bar’s cocktail programme is influenced by Indian flavours. Bestsellers include Shehar, infused with the delicate essence of rose, Ratnagiri Rhapsody, which combines cumin and kokum, and Garam Masala, which intertwines the robust elements of whiskey, cumin, cinnamon, and ginger into an intriguing fusion. Both these cocktails offer a flavour profile that’s not too overpowering and ensures each ingredient is the hero. The balance of sweet, sour and spice also makes for a heady concoction.
“Given that some patrons may not be confident about ordering cocktails, we allow them to opt for a tasting session, which includes a flight of six cocktails. If you find a cocktail you like, you can express your preference. Perhaps you’d like a touch of sweetness or a hint of lemon. We personalise our cocktails to ensure that your experience aligns perfectly with your palate,” says Ujjwal Gupta, partner at Paro and a cocktail enthusiast.
A growing market
Arijit Bose, who cofounded Countertop India — a consultancy focussed on developing the F&B industry — in 2020 believes the allure of visiting Jaipur for cocktails may not have been as prominent in the past as it is now. The appeal includes the setting and ambience of heritage havelis and palace hotels. “While bars existed earlier, they weren’t necessarily known for offering vibrant and enjoyable experiences,” he says.
Jaipur’s status as a smaller satellite city has also played a role in this evolution. It took time for the city to transition and cultivate its own identity in terms of entertainment and social spaces. A noteworthy turning point seemed to occur around 20142015, Arijit says, when an entrepreneurial wave swept through. Individuals from Jaipur began venturing to Delhi and setting up various smallscale businesses — be it in fields like public relations or even chocolate making. This phenomenon sparked a transformation within Jaipur itself.
“Jaipur’s progression with cocktail culture might be somewhat gradual, which isn’t necessarily due to any inherent limitation. It’s more a factor of the city’s distinct context. Compared to Pune, which is close to Bombay and shares similar dynamics, Jaipur doesn’t have that advantage. The proximity of Pune to Bombay results in a substantial interchange of trends and experiences, fuelling the rapid development of its hospitality and entertainment scenes.
This isn’t the case with Delhi’s connection to Jaipur, which isn’t as seamless,” says Arijit.
Although it remains uncertain whether Jaipur can effectively leverage this newfound enthusiasm for its cocktail culture, it is heartening to observe that this emerging trend, albeit gradually, contributes to the distinctive character of the city.