The Hindu Business Line
YES Bank, Ola tie up to provide cash at your doorstep
YES Bank, India’s fifth largest private sector bank has partnered with Ola, one of the popular mobile apps for transportation, to provide cash-ondemand at customer’s doorstep.
Customers will be able to use the Ola app to book a cab and opt for ‘cash at their doorsteps’ that will be enabled using Point-of-Sale (PoS) machines powered by YES Bank.
The bank, in a statement, said the service will be available across 10 cities — Mumbai, Delhi, Bengaluru, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad, Hyderabad and Jaipur.
Users in these cities can request an on-demand cash withdrawal, right at their doorstep, by clicking on a special “YES Bank” icon that would be visible on the Ola App on December 20 from 11 a.m. to 3 p.m. “Customers can swipe their debit cards to withdraw an amount of up to ₹2,000 per card. This is enabled using PoS Machines powered by YES Bank available in Ola cabs which will drive down to the customer depending on his/ her request; placed through the Ola app.
“Customers do not need to book an Ola ride to avail themselves of cash withdrawal services,” said the bank.
Rajat Mehta, Senior President & Country Head, Brand & Retail Marketing, YES Bank, said this partnership is aimed at easing the process of cash withdrawals for citizens across the country and provide seamless service to the customers with additional mobile infrastructure powered by Ola.
Raghuvesh Sarup, CMO & Head of Categories, Ola, said, “This is an important time for banking and mobility to come together at the doorstep. Our large fleet puts us in a unique position and by enabling ondemand cash withdrawals for citizens, we are helping them save the effort of going all the way to a bank.”