The Hindu Business Line

Godrej Appliances to foray into air purifiers


Godrej Appliances is looking to foray into air purifiers by next year.

The company said it has launched a pilot project in Delhi to gauge consumer feedback.

Kamal Nandi, Business Head & EVP, Godrej Appliances, said: “We have launched a pilot in Delhi to understand the need and requiremen­ts of the Indian consumers. We plan to launch our air purifiers formally next season by September next year.”

The size of the air purifier market is currently pegged at ₹250 crore and expected to grow to about ₹1,000 crore in the next three years. Nandi said the company was aiming to grab a market share of about 10 per cent within two years of the commercial launch of its air purifiers.

Demonetisa­tion impact

Talking about the impact of demonetisa­tion, Nandi said while the industry saw a drop in demand by 35-40 per cent in November, it has started seeing an uptick in consumer sentiment in December.

“We were aiming to clock revenues of ₹3,750 crore by this fiscal-end. However, due to the impact of the demonetisa­tion, we now believe we should close the year with revenues of ₹3,5003,600 crore,” he said.

Nandi said while October was a good month due to the festival season, November saw a slowdown due to demonetisa­tion but December has seen improvemen­t in sales, especially in cities, adding that the company hopes to witness growth from January and was gearing for a good summer season.

 ??  ?? Kamal Nandi, Business Head
Kamal Nandi, Business Head

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