The Hindu Business Line

Dream handlooms

Contrary to perception, its future is bright

- MANOJ GUPTA

Unknown to many, one of the biggest differenti­ators of India is its handloom industry. Among the largest in the world (90 per cent of the world’s handlooms come from India), this industry employs close to 10 million artisans in India and is considered the second largest income generating activity after agricultur­e in rural India.

India has close to 2.3 million handlooms with major centres in Andhra Pradesh, West Bengal and Madhya Pradesh.

What is positive about this sector is its global business potential, social and climatic impact, quality and uniqueness. Contrary to what people say, handloom is not a dying industry; it is, in fact, one of the most promising industries and is going through a lot of transforma­tion right now.

What are the advantages?

The six biggest benefits of handlooms are:

Large premium design choices: Handloom enables more varieties of design to be spun out. This enables a consumer to literally own an apparel that is unique in the world and made only for him or her.

For example, you can get your own hand-woven custom-made Paithani saree from Yeola, Maharashtr­a. This is something no powerloom can give.

Handloom is a designer’s paradise. It just needs the right design interventi­ons.

High ROI: The return on investment (ROI) on handloom is handsome. The cost of handloom can vary and a weaver can produce at least ₹30,000-50,000 worth fabric in a month.

The cost of material is usually 10-15 per cent; this gives a handsome ROI in only about two to three months. Very few asset investment­s give that kind of ROI.

Employment generator: In a country like India where young people are looking for employment with high income, the handloom sector provides a golden opportunit­y to earn handsomely. It can enable reverse migration possibilit­ies, from urban to rural, and reduce stress on urban infrastruc­ture. It employs 10 million artisans already and can employ more. It is possible that sometime in the future, a degree from IIHT (Indian Institute of Handloom Technology) may be more valuable than a degree from IIT!

GreenTech: Handloom is well suited to rural India where there are power problems as it does not depend on electricit­y. It is a fine example of GreenTech.

Ripe for tech disruption: The writer is CEO and co-founder of Craftsvill­a.com

 ??  ?? To women and society K MURALI KUMAR
To women and society K MURALI KUMAR
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