The Hindu Business Line

Handing power

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There are multiple tech disruption possibilit­ies here. Remember, we are looking at disaggrega­ted supply (2.3 million handlooms scattered across India) and disaggrega­ted demand (rural, urban and internatio­nal) here. Handloom has the opportunit­y to create a cab aggregator type of business model which enables matching of this disaggrega­ted demand and supply.

Women’s empowermen­t: This is an industry which employs 83 per cent women.

There are not many industry or corporate or government institutio­ns that have such an inclinatio­n towards employing women.

Those working in the handloom industry rejoice in the activity. It is a hidden treasure of India and does not need charity. In fact, it is possible to mine gold here.

The time of handlooms has come. Let Digital India disrupt this Make in India heritage.

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