Apple acquires music firm Platoon
Apple has reportedly acquired London-based creative services and music start-up Platoon for an undisclosed sum. The acquisition of A&R and creative services company Platoon — founded in 2016 by iTune veteran Denzyl Feigelson and LoveFilm co-founder Saul Klein, is aimed at tapping emerging artists for Apple Music, Music Business Worldwide reported on Friday. The deal gives Platoon the backing and resources to accomplish its vision and continue its goal to develop original music and visual content,” the report quoted a Platoon source as saying. Apple was yet to comment on this. According to a report inAxios, the deal was worth nearly $100 million.