Ap­ple ac­quires mu­sic firm Platoon

The Hindu Business Line - - IT & TELECOM - IANS

Ap­ple has re­port­edly ac­quired Lon­don-based cre­ative ser­vices and mu­sic start-up Platoon for an undis­closed sum. The ac­qui­si­tion of A&R and cre­ative ser­vices com­pany Platoon — founded in 2016 by iTune vet­eran Den­zyl Feigel­son and LoveFilm co-founder Saul Klein, is aimed at tap­ping emerg­ing artists for Ap­ple Mu­sic, Mu­sic Busi­ness World­wide re­ported on Fri­day. The deal gives Platoon the back­ing and re­sources to ac­com­plish its vi­sion and con­tinue its goal to de­velop orig­i­nal mu­sic and vis­ual con­tent,” the re­port quoted a Platoon source as say­ing. Ap­ple was yet to com­ment on this. Ac­cord­ing to a re­port in­Ax­ios, the deal was worth nearly $100 mil­lion.

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