Building an organic food ecosystem
Though organic food is increasingly being produced by small farmers in niche initiatives in different parts of the country, when it comes to building a consumer base for the products being produced, there is a massive gap.To bridge this gap between producer and consumer and create awareness on safe food and certification of organic products, ecology-based organisation Ecociate recently developed an eplatform christened ‘Earthy N Green’. Through this it hopes to bring all the organic stakeholders together to co-ordinate with each other and participate in growing the market for organic food. The aim of the project is to enable an ecosystem that will take care of crucial issues such as certification policy, lowering certification costs, developing appropriate food labels and ensuring the availability of genuine products. The challenges Ecociate will address include sourcing, logistics, marketing and certification — all the aspects responsible for cost escalation of organic products.