Build­ing an or­ganic food ecosys­tem

The Hindu Business Line - - INDIA INTERIOR -

Though or­ganic food is in­creas­ingly be­ing pro­duced by small farm­ers in niche ini­tia­tives in dif­fer­ent parts of the coun­try, when it comes to build­ing a con­sumer base for the prod­ucts be­ing pro­duced, there is a mas­sive gap.To bridge this gap be­tween pro­ducer and con­sumer and cre­ate aware­ness on safe food and cer­ti­fi­ca­tion of or­ganic prod­ucts, ecol­ogy-based or­gan­i­sa­tion Eco­ci­ate re­cently de­vel­oped an eplat­form chris­tened ‘Earthy N Green’. Through this it hopes to bring all the or­ganic stake­hold­ers to­gether to co-or­di­nate with each other and par­tic­i­pate in grow­ing the mar­ket for or­ganic food. The aim of the project is to en­able an ecosys­tem that will take care of cru­cial is­sues such as cer­ti­fi­ca­tion pol­icy, low­er­ing cer­ti­fi­ca­tion costs, de­vel­op­ing ap­pro­pri­ate food la­bels and en­sur­ing the avail­abil­ity of gen­uine prod­ucts. The chal­lenges Eco­ci­ate will ad­dress in­clude sourc­ing, lo­gis­tics, mar­ket­ing and cer­ti­fi­ca­tion — all the as­pects re­spon­si­ble for cost es­ca­la­tion of or­ganic prod­ucts.

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