Huawei plan­ning to ex­pand prod­uct port­fo­lio in In­dia

New of­fer­ings likely to be rolled out in the next six months

The Hindu Business Line - - IT & TELECOM - AB­HISHEK LAW DEBASISH BHADURI

Chi­nese tech-ma­jor Huawei is plan­ning to ex­pand its prod­uct port­fo­lio in In­dia, as it eyes en­try into cat­e­gories like lap­tops, tablet PCs, wear­ables, IOT-en­abled smart de­vices and oth­ers. The port­fo­lio ex­pan­sion is likely to hap­pen over the next six months or so.

The com­pany’s present port­fo­lio in­cludes smart­phones un­der the epony­mous mother brand, Huawei.

Ac­cord­ing to Tor­nado Pan, Coun­try Man­ager (Huawei Brand), Con­sumer Busi­ness Group, Huawei In­dia will be bring­ing in its global of­fer­ings (and brands) here eye­ing the mid-premium and premium cat­e­gories.

Plans are afoot to launch the com­pany’s lap­top ‘Mate­book’ soon.

“We do have plans to ex­pand the prod­uct port­fo­lio may be within the first half of this year,” he told Busi­nessLine. Pan was in Kolkata for the launch of the com­pany’s new mo­bile Tor­nado Pan, Coun­try Man­ager (Huawei Brand), Con­sumer Busi­ness Group, Huawei In­dia phone, ‘Huawei Y9 2019’. Since Huawei does not have its own as­sem­bling or man­u­fac­tur­ing units here, the prod­ucts will be im­ported.

Mid to premium cat­e­gory

Ac­cord­ing to Pan, the com­pany would eye smart-phones tar­get­ing pri­mar­ily the mid­premium, premium and su­per­premium ranges. Price-wise these de­vices will be placed ₹16,000 and up­wards.

In fact, while Huawei’s sub­brand Honor too is a mid-to­mid-premium player, chances of one prod­uct can­ni­bal­is­ing an­other does not arise.

“Huawei’s spec­i­fi­ca­tions are aimed at a sep­a­rate set of cus­tomers dif­fer­ent from any other brand. More­over, our mid-premium of­fer­ings are driven by cus­tomer de­mand,” he said.

Sources say, in In­dia, the big smart-phone fight is in the mid-to-mid-premium ranges while the su­per-premium seg­ment is all about Ap­ple and Sam­sung. The premium and su­per-premium seg­ments are not vol­ume driv­ers, and ac­count for less than 10 per cent of the mar­ket.

As a con­scious de­ci­sion, Huawei will not en­ter the mass and en­try level seg­ment (sub₹12000 range).

Distr­bu­tion chan­nel

While de­vices will be made avail­able both on­line and off­line, cus­tomer-de­mand will ul­ti­mately de­ter­mine prod­uct place­ments across the two channels.

In fact, depend­ing on de­mand, Huawei has pre­vi­ously ex­tended on­line prod­ucts to brick-and-mor­tar stores.

“We will be present wher­ever there is cus­tomer de­mand,” Pan said adding that the com­pany was plan­ning to ex­pand pres­ence across off­line stores.

Stand­alone stores can be ex­plored at a later stage, he added.

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