Asus tar­gets 15-20% slice of con­sumer-note­book pie

Plans to in­crease deal­er­ships to 10,000 and dou­ble ex­clu­sive stores to 200

The Hindu Business Line - - IT & TELECOM - MIRZA MO­HAMMED ALI KHAN

Tai­wan-based gad­get-maker Asus is tar­get­ing 15-20 per cent mar­ket share in the over­all con­sumer note­book seg­ment by the end of this calendar year.

The com­pany on Tues­day added two mod­els to its af­ford­able VivoBook lap­tops, one of which was launched in part­ner­ship with Flip­kart.

“In terms of over­all con­sumer note­books’ share, we are at 11.9 per cent in In­dia as per Mi­crosoft data,” said Leon Yu, Re­gional Head, In­dia and South Asia, Asus. Lap­tops from the VivoBook se­ries broadly fall un­der the ‘thin and light’ seg­ment..

“In thin and light, we are the num­ber one brand in In­dia. Cur­rently, we are at around 25 per cent (mar­ket share) in the seg­ment. Our tar­get is to reach 40 per cent by end of 2019,” Yu said. These fig­ures are for across the thin and light seg­ment, span­ning bud­get lap­tops to pre­mium mod­els.

“Ear­lier, thin and light was con­sid­ered a very pre­mium seg­ment. Last year, we were the first brand to in­tro­duce thin and light un­der ₹30,000,” Yu added.

Adarsh K Menon, Vice-Pres­i­den­t­elec­tron­ics, pri­vate la­bels, and fur­ni­ture at Flip­kart, said that the e-com­merce com­pany has worked closely with Asus for the new VivoBook. “Be­cause we sit on such (From left) Leila Lin, Coun­try Prod­uct Man­ager, Asus In­dia; Arnold Su, Head of Con­sumer Note­books and ROG Busi­ness, ASUS In­dia; Adarsh Menon, Vice-Pres­i­dent, Elec­tron­ics, Pri­vate La­bel and Fur­ni­ture at Flip­kart; and Leon Yu, Re­gional Head In­dia & South Asia, Asus, at the launch event in New Delhi on Tues­day

a trea­sure trove of real-time cus­tomer in­for­ma­tion and pref­er­ences, we are able to work with part­ners like Asus and share that in­for­ma­tion with them and par­tic­i­pate in

the prod­uct de­sign process,” Menon said.

Busi­nessLine has learned that Flip­kart and Asus are in dis­cus­sions to align on­line and off­line mar­ket chan­nels and this is in a “pi­lot phase”. How­ever, nei­ther of them pro­vided de­tails in this re­gard.

When it comes to cus­tomer trends in pur­chas­ing lap­tops, Menon said that Flip­kart is see­ing a lot of buy­ers pre­fer stronger and higher pro­ces­sors like the In­tel i5 and i7 pro­ces­sors. He also said that growth in this seg­ment is com­ing from all ge­ogra­phies and that Tier 2 and Tier 3 cities are also driv­ing growth as they have the pur­chas­ing power but face availabili­ty is­sues.

Asus is also fo­cussing on its off­line mar­ket, as it plans to in­crease the to­tal num­ber of deal­er­ships to 10,000 across the coun­try by the end of this year from its cur­rent 6,000. It also aims to have a to­tal of 200 ex­clu­sive stores, up from its cur­rent 100.

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