Ama­zon de­thrones Google as top global brand

The Hindu Business Line - - IT & TELECOM - AGENCE FRANCE-PRESSE

US re­tail gi­ant Ama­zon has moved past hi-tech titans Ap­ple and Google to be­come the world’s most valu­able brand, a key sur­vey showed on Tues­day.

The brand value of Ama­zon surged by 52 per cent to $315 bil­lion, global mar­ket re­search agency Kan­tar said in its 2019 100 Top BrandZ re­port.

Ama­zon jumped from third to first place to eclipse Google — which slid from first to third place with Ap­ple hold­ing on to the sec­ond spot. It topped the ta­ble thanks to key ac­qui­si­tions, su­pe­rior cus­tomer ser­vices and a dis­rup­tive busi­ness model, Kan­tar said in a state­ment.

“Ama­zon’s smart ac­qui­si­tions, that have led to new rev­enue streams, ex­cel­lent cus­tomer ser­vice pro­vi­sion and its abil­ity to stay ahead of its com­peti­tors by of­fer­ing a di­verse ecosys­tem of prod­ucts and ser­vices, have al­lowed Ama­zon to con­tin­u­ously ac­cel­er­ate its brand value growth,” said Kan­tar.

The top ten com­pa­nies were once again dom­i­nated by US firms, with Ap­ple on $309.5 bil­lion; Google on $309 bil­lion; and Mi­crosoft on $251 bil­lion. Pay­ments spe­cial­ist Visa had the fifth big­gest value at al­most $178 bil­lion, while so­cial net­work­ing group Face­book was the sixth largest at nearly $159 bil­lion.

For the first time, Alibaba beat Ten­cent to be­come the most valu­able Chi­nese brand.

E-com­merce leader Alibaba was the sev­enth big­gest at $131.2 bil­lion, up two places on the pre­vi­ous year.

In­ter­net gi­ant Ten­cent fell three spots to stand at num­ber eight with a value of $130.9 bil­lion.

In a sign of Asia’s grow­ing im­por­tance, 23 of the top 100 brands were Asian — in­clud­ing 15 from China.

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