The Hindu Business Line

Film pro­duc­ers could lose 70% of biz by re­leas­ing movies on­line: Inox

- Entertainment · India News · Movies · Austria · India · Jio

For over a cen­tury of In­dian cin­ema history, any new movie has been re­leased first in cine­mas and only af­ter more than 8 weeks it is typ­i­cally avail­able on other plat­forms. That’s one rea­son that the In­dian movie the­atres are still grow­ing strongly.

But that’s about to change as Re­liance Jio in its AGM on Mon­day said that by mid-2020, a ser­vice mak­ing avail­able movies for view­ing at home on the same day they are re­leased in cine­mas.

“We would also like to point out that pro­duc­ers, dis­trib­u­tors and mul­ti­plex own­ers in In­dia have mu­tu­ally agreed to an ex­clu­sive the­atri­cal win­dow of eight weeks, be­tween the the­atri­cal re­lease of a movie, and re­lease on any other plat­form. This ex­clu­sive the­atri­cal win­dow is a model that is fol­lowed in­ter­na­tion­ally, in or­der to en­sure the ro­bust fi­nan­cial vi­a­bil­ity of all the seg­ments of the sec­tor, and has been repli­cated in In­dia,” Inox, In­dia’s sec­ond largest mul­ti­plex chain, said in a state­ment.

Inox said the pro­ducer of the film is the owner of the creative con­tent and is, there­fore, en­ti­tled to choose the plat­form for dis­tri­bu­tion and con­sump­tion.

The mul­ti­plex chain hinted on reper­cus­sions on movie’s rev­enues if a pro­ducer tries to break away from con­ven­tion and de­cides to re­lease a movie si­mul­ta­ne­ously on­line.

“It also needs to be pointed out in this con­text that any­where be­tween 60-70 per cent of the rev­enues of any movie come from do­mes­tic the­atri­cal ex­hi­bi­tion. Hence, re­lease of con­tent on any other plat­form could po­ten­tially jeop­ar­dise a sig­nif­i­cant rev­enue stream, and hence, is un­likely to be the pre­ferred op­tion for con­tent own­ers,” Inox said.

Newspapers in English

Newspapers from India