Ap­ple takes on Net­flix, Ama­zon with ₹99/month stream­ing ser­vice

The Hindu Business Line - - FRONT PAGE - VARUN AG­GAR­WAL

Ap­ple has al­ways been an as­pi­ra­tional brand for the In­dian con­sumers but many found its de­vices un­af­ford­able. That’s set to change with Ap­ple TV+, an on­line stream­ing ser­vice, which will be avail­able for ₹99 a month start­ing Novem­ber 1.

This makes the ser­vice one of the cheapest in the coun­try, with orig­i­nal con­tent and a celebrity line-up.

An­a­lysts said this may not be enough for Ap­ple to make an im­pact in the In­dian mar­ket that has over 35 OTT play­ers. “In In­dia, global con­tent has been well re­ceived both through Net­flix and Ama­zon Prime. How­ever, they have di­ver­si­fied their li­brary with lo­cal con­tent. Ap­ple, on the other hand, never lo­calises its prod­uct and that could be a chal­lenge for Ap­ple TV+ in In­dia,” said Faisal Ka­woosa, founder, techArc.

Ama­zon Prime sub­scrip­tion costs ₹129 a month or ₹999 for the an­nual pack. Net­flix, on the other hand, charges ₹800 a month for its pre­mium pack with 4K stream­ing. Most other OTT ser­vices in In­dia are priced in the ₹99-149 a month range. So, it looks like Ap­ple has fi­nally got its pric­ing right for In­dia. But Ap­ple TV+ could be a game changer for the iPhone-maker only if it gets its con­tent right for the In­dian mar­ket.

De­tails

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