Apple takes on Netflix, Amazon with ₹99/month streaming service
Apple has always been an aspirational brand for the Indian consumers but many found its devices unaffordable. That’s set to change with Apple TV+, an online streaming service, which will be available for ₹99 a month starting November 1.
This makes the service one of the cheapest in the country, with original content and a celebrity line-up.
Analysts said this may not be enough for Apple to make an impact in the Indian market that has over 35 OTT players. “In India, global content has been well received both through Netflix and Amazon Prime. However, they have diversified their library with local content. Apple, on the other hand, never localises its product and that could be a challenge for Apple TV+ in India,” said Faisal Kawoosa, founder, techArc.
Amazon Prime subscription costs ₹129 a month or ₹999 for the annual pack. Netflix, on the other hand, charges ₹800 a month for its premium pack with 4K streaming. Most other OTT services in India are priced in the ₹99-149 a month range. So, it looks like Apple has finally got its pricing right for India. But Apple TV+ could be a game changer for the iPhone-maker only if it gets its content right for the Indian market.