The Hindu Business Line

Letstrack drives into US market


Letstrack, an Internet of Things (IoT)-based vehicle tracking start-up has entered the US market.

It had a pilot run in the US, which Letstrack claims has crossed over 10,000 app registrati­ons there. Further, Letstrack is working with some OEMs in the US to expand its reach in the world’s largest economy.

Vikram Kumar, founder and CEO, Letstrack, said, “All American companies want to enter China and India, but the Chinese have restrictio­ns and India is too difficult to understand and operate. Our main strategy was to place distributi­on in place and conquer the Asian market, and then launch in the US.” So far, Letstrack has raised $1.7 million in seed funding.

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