The Hindu Business Line
Letstrack drives into US market
Letstrack, an Internet of Things (IoT)-based vehicle tracking start-up has entered the US market.
It had a pilot run in the US, which Letstrack claims has crossed over 10,000 app registrations there. Further, Letstrack is working with some OEMs in the US to expand its reach in the world’s largest economy.
Vikram Kumar, founder and CEO, Letstrack, said, “All American companies want to enter China and India, but the Chinese have restrictions and India is too difficult to understand and operate. Our main strategy was to place distribution in place and conquer the Asian market, and then launch in the US.” So far, Letstrack has raised $1.7 million in seed funding.