Prepare for the unexpected
Tips for students to hone crisis communication and reputation management skills
“You are travelling by the Metro when you witness a passenger being verbally harassed by another passenger. What do you do?”
“You are travelling on public transport when an elderly copassenger fixes your clothes without asking, saying that it was looking inappropriate. What do you do?”
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Trisis communication is the art of effectively responding to unexpected events that can damage an organisation’s reputation. These crises can range from product recalls and financial scandals to public relations disasters or natural disasters. In today’s digital and VUCA age, where information spreads rapidly across various platforms, the consequences of inadequate crisis communication can be severe and longlasting. Thus, crisis communication and reputation management skills have become essential for students to hone. Here are some practical steps they can take
CStay informed:
Being up to date with industry trends and developments will enable students to respond quickly to market shifts and adapt the communication strategies accordingly. Knowledge of current events, social media trends, and news pertaining to their field of study and interests plays an important role in keeping them informed and anticipating a positive mechanism for potential crisis management.
Empathy and
As future entrepreneurs, students should understand the stakeholders’ emotions and concerns. Being empathetic helps establish a connection with those impacted and reassure them that their wellbeing is a priority. Showing genuine concern and support can sig