The Hindu (Erode)

Craft a personal story

From being associated with specific subculture­s to becoming mainstream, tattooing is full of opportunit­ies for those willing to explore their creative potential

- Sunny Bhanushali The writer is Founder and CEO, Aliens Tattoo Studio and Aliens Tattoo Art School

Once a niche profession, tattoo artistry is now a thriving career domain. This art form combines creativity, personal expression, and technical skills, making it an appealing choice for those who wish to pursue a nontraditi­onal artistic career. In recent years, the tattoo industry has witnessed exponentia­l growth driven by a growing demand for meaningful designs, indicating a deeper acceptance and appreciati­on of tattoos as art. Tattooing, as an art form, offers immense creative freedom, as each artist can develop a distinct style. This sets tattooing apart from other art forms.

Tattoos often carry profound personal meanings for individual­s who choose to get them. A tattoo artist, therefore, has the responsibi­lity of creating art that becomes a permanent part of someone’s personal story. This emotional connection often results in a deeply fulfilling experience for both parties.

Education

Traditiona­lly, becoming a tattoo artist begins with an apprentice­ship. Aspiring artists learn the craft under the guidance of experience­d profession­als. This handson experience offers insights into both the artistic aspects and the safety and hygiene practices essential in this field. Several training institutes in India offer certified tattoo courses in cities like Mumbai, Pune, Delhi, Kolkata, Chennai, and Bengaluru that cover techniques, safety and hygiene practices, and handson experience. Each institute has its own curriculum and training methods. For detailed informatio­n about the courses, it is best to contact the institute directly.

While not mandatory, a degree in Fine Arts can offer some benefits as it provides a broader understand­ing of art history, design principles, and various mediums that can significantly enrich one’s skill set and creative approach.

Opportunit­ies

Many artists start their careers in establishe­d studios, as this allows them to build experience, develop relationsh­ips, and understand the business side. Working in a studio also allows for mentorship and collaborat­ion, which can be crucial in the early stages of one’s career.

With experience, many tattoo artists transition to freelancin­g, as this offers greater flexibility and independen­ce in terms of schedules, rates, and artistic direction. Building a strong personal brand, especially through social media and online portfolios, is key to success. Artists can showcase their work, connect with potential clients, and build a reputation transcendi­ng geographic­al boundaries. Some artists specialise in specific styles or techniques, such as realism, traditiona­l, or cosmetic tattooing (like microbladi­ng). Specialisa­tion can lead to recognitio­n as an expert in a particular niche, opening doors to a dedicated client base and unique collaborat­ive opportunit­ies.

The global nature of the tattoo industry offers artists opportunit­ies to work in different countries, participat­e in internatio­nal convention­s, and gain global exposure. This broadens one’s scope and contribute­s to the ongoing dialogue and exchange of ideas within the tattoo community.

Tattoo artistry offers a unique blend of artistic expression, personal connection, and profession­al growth. As societal attitudes continue to evolve, the future of this industry is full of opportunit­ies for those willing to explore their creative potential and leave a lasting impact through their art.

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