BRS intensi es its social media battle, direct campaign in hopes of regaining lost ground

Realising that it is being pushed into a corner by the ruling Congress party with all its might, and in its own measure by the Bharatiya Janata Party (BJP), the Bharat Rashtra Samithi (BRS) has begun campaigning actively for the Lok Sabha elections by meeting people, party leaders and supporters and contacting other social groups.

“Identifying the impact of social media on the newage electorate, we have activated our social media cell and have been training segment-wise in uencers and social media warriors on how to reach as many

BRS working president K.T. Rama Rao shaking hands with party supporters at a programme recently.

voters as possible in their given areas through social media platforms and community messaging and also to rebut the propaganda being run by Congress and BJP against us,” a BRS leader involved in the process said.

To regain lost ground in

the rural areas, the party’s think tank has activated its village-level in uencers too by asking them to initiate discussions on the Congress government’s failures to keep its electoral promises, such as a loan waiver of ₹2 lakh, assistance of ₹2,500 per month to women aged above 18 years in poor families, enhanced social security pensions, Rythu Bharosa and Kalyana Laxmi, and not taking up recruitments except giving appointment letters of posts whose selection process was completed in the BRS rule.

“It’s because of the pressure from the party ranks that some of our MLAs who were in touch with the Congress have backtracked, at least for now. We are relying more on our second-rung leadership and activists in such constituencies as the intentions of those MLAs are suspicious now,” a former MLA engaged in the poll campaign said.