The Hindu wins 6 WANIFRA digital media awards for 2023
The Hindu’s Madras Day campaign won gold in ‘Best in audience engagement’ and ‘Best in native advertising campaign’ categories
The Hindu’s projects bagged six awards at the WANIFRA Digital Media Awards South Asia 2023 held in New Delhi recently.
The Hindu Made of Chennai, a campaign to celebrate the city, won gold in both ‘Best in audience engagement’ and ‘Best in native advertising campaign’ categories.
ChennaiAMaze, an online cryptic crossword challenge, bagged silver in the ‘Best in audience engagement’ category.
The crossword was rolled out on The Hindu Crossword and website as part of the Made of Chennai campaign for Madras Day (August 22, 2023) for 10 days.
The activity was organised along with the Tamil
Nadu Tourism Development Corporation and was powered by Storytrails, a company that organises storybased walking tours in India.
Tribute to city
A ‘Made of Chennai song’ — an audiovisual tribute to the city that was part of the campaign — won a special jury mention in the ‘Best use of video’ category’.
The Hindu website won silver in the ‘Best news website’ category.
The Hindu’s meta description for news articles using generative artificial intelligence bagged silver in the ‘Best use of AI in the newsroom’ category.
L.V. Navaneeth, Chief Executive Officer of The Hindu Group, said: “With Made of Chennai, we embraced the city’s passion points and crafted engaging activities around them. The resounding success of our campaign underscores our deep understanding of Chennai and its vibrant community. With digital technology, we intend to elevate the user experience on our platforms and foster deep engagement with readers. The Hindu website is reshaping how we deliver topnotch news content, particularly to young audiences. This acknowledgement from WANIFRA fuels our drive to elevate the efforts.”