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How has Kahneman’s work in psychology withstood the test of time?

- Anirudh Tagat Hansika Kapoor

Kahneman was a psychologi­st who spent a large part of his career at Princeton University. He did some of his best known work with Amos Tversky, a mathematic­al psychologi­st who passed away in 1996

Psychology, behavioura­l economics and science, public policy, and many other fields owe a great debt to the work of Daniel Kahneman and Amos Tversky. It couldn’t be generalise­d to more than a few settings or contexts, but that shouldn’t spell the end of their mission to rethink how people think

On March 27, one of the pioneers of psychology and economics research, Daniel Kahneman, passed away. Kahneman was a psychologi­st who spent a large part of his career at Princeton University. He did some of his best known work with Amos Tversky, a mathematic­al psychologi­st who passed away in 1996.

No stranger to fame

Kahneman and Tversky made substantia­l contributi­ons to the field of judgement and decisionma­king, which deals with how human beings make choices in different situations. They published a series of pioneering research papers in the 1980s that integrated insights from psychology and economics to better understand human behaviour at large.

Together, they form the bedrock of the contempora­ry field of behavioura­l economics, despite explicitly never having had the intention for their work to be part of economics.

Kahneman was also not a stranger to fame and attention outside of academia. His 2011 book Thinkings Fast and Slow is among the bestsellin­g books in psychology and business, and his partnershi­p with Tversky was famously the subject of Michael Lewis’ 2016 book The Undoing Project.

But before embarking on his unspoken mission to change the face of psychology and economics, Kahneman’s work was concerned with attention and perception, which are the core cognitive faculties that often precede action, or for that matter inaction.

Attention and decision-making

His first book, Attention and Effort (1973), summarised the thenstateo­ftheart literature on divided attention, which is the bane of multitaski­ng; focused attention, i.e., what moves in and out of an individual’s awareness; and selective attention. He also coauthored some other papers with Anne Triesman, a leading cognitive psychologi­st, and his wife on the topics of attention, memory, recall, and visual perception. Triesman passed away in 2018.

His book Judgement Under Uncertaint­y (1982) cemented the connection­s between Kahneman’s early work in mental effort and the then emerging area of decisionma­king. Their original 1974 paper, published in the generalint­erest journal Science, has nearly 50,000 citations, according to Google Scholar, making it one of the most influentia­l papers in psychology.

For example, one of the major postulates of the duo’s prospect theory deals with loss aversion. They hypothesis­ed that individual­s are more sensitive to loss than an equivalent amount of gain, and that, in general, losses loom larger on an individual’s mind. They were able to prove this by running laboratory experiment­s in which they compared outcomes framed as gains and losses.

The results changed the world of decisionma­king, which previously held that individual­s only looked at outcomes in an absolute way, not as changes in outcomes. For example, if someone found an unclaimed ₹500 note on the ground versus if they suddenly realised a ₹500 note was missing from their wallet, loss aversion contended that the person would experience the loss more strongly than the gain.

Limits on loss aversion

Kahneman and Tversky’s experiment­s, however, didn’t explicitly delve into the context in which loss aversion manifests in the human psyche. For example, they did not test whether loss aversion is sensitive to the stakes of a decision (e.g. a choice such as gaining or losing a highvalued stock or asset).

In later studies (Zeif and Yechiam 2022), other psychologi­sts found that loss aversion actually only showed up when people were dealing with very large losses, those worth more than around

$40 (₹3,300). Loss aversion was also found to be somewhat contextspe­cific. One 2019 study (Mrkva et al.) found it was more common in decisions related to automobile purchases and household financial decisions.

Nonetheles­s, when he won the economics Nobel Prize in 2002 with experiment­al economist Vernon L. Smith, it was a formal recognitio­n of the role psychologi­cal insights, as Kahneman and his collaborat­ors had inferred them, played in economics. Although the Nobel Prize has never been awarded posthumous­ly, Kahneman has said his half of the prize was shared with Tversky, to honour their joint work.

Measuring happiness

Kahneman also made substantia­l contributi­ons to the study of happiness and wellbeing later. His work focused on measuring happiness using multiple methods. One, called the day reconstruc­tion method, asked participan­ts to think about their previous day and break it up into episodes. For each episode, a participan­t had to calculate the happiness they experience­d as the difference between a rating of “happy” (worth +6 points) and other ratings for “tense,” “depressed” or “angry” (each worth 6 points). This measure, as well as some others, drew from Kahneman’s theory of hedonic psychology, which suggests that people value experience­s, not just outcomes.

Such advances in measuremen­ts were important because scholars were beginning to realise they couldn’t measure individual wellbeing in economic terms alone. An important study by Anna Alexandrov­a in 2005 suggested such an approach only accounted for a part of subjective wellbeing, not for happiness as an experience and an attitude. Kahneman’s work also identified how high income could impact life satisfacti­on but not really happiness.

Rethinking thinking

Kahneman’s legacy is multifold. Among his most influentia­l works is the dichotomy between System 1 and System 2 thinking. The former is quick, intuitive, and nearly automatic, whereas the latter is slow, deliberati­ve, and cautious. Psychologi­sts have studied and verified the two processes extensivel­y.

But then, like some of his other work, including loss aversion, experts realised Kahneman didn’t have the full picture: they found System 1/2 may not apply across cultures, especially in nonWEIRD (Western, educated, industrial­ised, rich, and democratic) contexts.

Even so, psychology, behavioura­l economics, science, public policy, and many other fields owe a great debt to Kahneman’s work. His work couldn’t be generalise­d to more than a few settings or contexts, but that shouldn’t spell the end of Kahneman’s mission to rethink how people think. Much like other foundation­al work in the behavioura­l sciences, it has instead given us a better idea of where to begin.

(Anirudh Tagat and Hansika Kapoor are researcher­s at the Department­s of Economics and Psychology, respective­ly, at Monk Prayogshal­a.)

 ?? EIRIK SOLHEIM (CC BY-SA 3.0) ?? Kahneman and Tversky published a series of pioneering papers that integrated insights from psychology and economics to better understand human behaviour at large
EIRIK SOLHEIM (CC BY-SA 3.0) Kahneman and Tversky published a series of pioneering papers that integrated insights from psychology and economics to better understand human behaviour at large

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