The Hindu (Kochi)

India’s PC market to double in 5 to 7 years: HP

- Mini Tejaswi

After a sharp decline in 202324, India’s apparel exports may see a muted recovery this year as the U.S. and EU retailers are expected to restock inventorie­s, rating agency ICRA said in a research note.

In the first 11 months of 202324, exports of readymade garments were down 11.4% at a little more than $13 billion. The U.S. and EU account for 55% of global apparel trade, and the U.S. alone slashed such imports by 22% during calendar year 2023.

“ICRA expects the apparelexp­orting companies to report a recovery in 202425 on a lower base, with replenishm­ent of stock in the U.S. and the EU regions,” said Priyesh Ruparelia, vice president and cogroup head for corporate sector ratings at the firm, who expects a muted 8%9% uptick in revenues of firms tracked by ICRA.

Some evidence of this was visible in February’s foreign trade numbers, with readymade garment exports rising 4.88% to a little over $1.47 billion.

Low operating margins

A decline in cotton yarn prices has not helped firms’ profit margins. ICRA reckoned that apparel producers’ operating margins moderated to about 9.810% in 202324 from 11.3% in the previous year, thanks to a contractio­n in volumes and weaker operating performanc­e.

Cotton yarn prices averaged about 23% lower in the first nine months of FY24 compared with FY23 and 1% below the past fiveyear’s average. Despite rationalis­ation in raw material prices, the same is getting passed on to the customers and that is expected to continue, owing to a weak demand environmen­t, ICRA said.

While a difficult operating environmen­t had pushed back large capex investment­s for most players, the rating agency believes the expected demand revival in this financial year and industry players’ strategies to take advantage of the China Plus One movement, could lead to a pickup in capital expenditur­e in 202425.

56 of the 64 applicants for new investment­s under the Production­linked Incentive (PLI) scheme have completed the mandatory criteria for formation of a new company and received approval letters from the government. An investment of around ₹2,119 crore by 30 selected applicants has been made till September 2023, ICRA said, adding that 12 more applicatio­ns from investors under the scheme are under evaluation.

Red Sea issue

Commenting on the impact of the ongoing Red Sea conflict, the rating agency said no immediate cost implicatio­n was being felt by apparel exporters operating on a FOB (Free On Board) basis, except for the delays in shipments by about 15 days from their original transit times.

“Sustained continuanc­e of this faceoff would have a direct impact on apparel export volumes and their realisatio­ns due to higher costs for the customers,” the rating agency added.

India’s Personal Computer (PC) market has been growing exponentia­lly after the COVID19 pandemic and the total addressabl­e market is expected to more than double in the next five to seven years, forecast Palo Altobased HP Inc.

As per IDC shared data, 14.9 million PCs were sold in the country during calendar year 2023.

Vineet Gehani, Senior DirectorCo­nsumer Sales, HP India told The Hindu, ‘‘From preCOVID to postCOVID, the industry saw 1.5x growth in sales revenue as more and more people started feeling the need for smart working, smart living, smart learning and smart earning and still be connected and mobile.”

The country’s PC expansion rose to 18% after the pandemic from 1112% prepandemi­c. “The PC market has been seeing quantum growth after the pandemic, however, the penetratio­n is still only 18% and that means a huge growth opportunit­y,” he said.

Mr. Gehani said the two key segments that are going to drive growth will include firsttime buyers who currently use mobile phones and other form factors such as tablets; and refresh customers who bought PCs some years ago and now want to explore much faster and smarter devices through an exchange or upgrade.

HP said Tier III and smaller cities and towns across the country were ready for greater PC penetratio­n and these newer and rapidlygro­wing markets were expected to bring in significan­t growth momentum.

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