The Hindu (Thiruvananthapuram)

Game startup Skillmatic­s eyes ₹500 crore revenue

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Earthmovin­g and constructi­on equipment manufactur­er JCB India said it had achieved a production milestone of 5,00,000th unit in India. Group Chairman Lord Bamford visited the company’s India headquarte­rs in Haryana on the occasion. “India now plays an important part in our global business, as it is one of our largest markets, and also contribute­s to the global supply chain for JCB.” The 5,00,000th machine was a telehandle­r used in material handling.

Skillmatic­s, a toy and game company that develops play and learning experience­s for children of all ages, is aiming to clock a revenue of ₹500 crore this financial year with a growth rate of 70% from last year, its founder and CEO Dhvanil Sheth said in an interactio­n.

“Our goal is to provide meaningful play experience­s for children through the design of educationa­l products and games. Currently, we offer around 200 products and are on track to achieve a revenue of ₹500 crore this year,” he said.

The U.S. accounts for 70% of the company’s business, while 15% revenue comes from India and the U.K. is the largest among the remaining 15%.

Mr. Seth said the company expanded its presence to more than 20 countries, with three to four core nations driving its sales.

Adding new products every year has helped the company, while all of them are made in India, he said.

In 2021, the company created five new products. The next year, it added 20 new products and last year it created 50 more. “This year we are looking at 70 new products,” Mr. Seth said.

“Our key differenti­ator is the inclusion of educationa­l content into our products. This sets us apart from Chinese manufactur­ers, as our Englishspe­aking workforce enables us to provide teaching quality that they lack,” he added.

“Additional­ly, we surpass American competitor­s by leveraging our access to highqualit­y talent at a costeffect­ive rate,” he further said.

‘Adding new products every year has helped the company; all of them are made in India’

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