The Hindu (Vijayawada)

Nollywood meets Bollywood in a fusion of cultures

Hamisha Daryani Ahuja, an Indian-Nigerian producer, director, entreprene­ur, motivation­al speaker, and actor, has released ‘Postcards’ on Netix. The series reects a multicultu­ral essence tailored for a global audience

- S B Vijaya Mary vijayamary.sb@thehindu.co.in

Postcards is a compelling narrative of a Nigerian single mother embarking on a journey to India for medical reasons. She encounters many relationsh­ip struggles and eventually reconnects with her family in India. The series, shot in Lagos and Mumbai, features a diverse cast of Nigerian and Indian actors, portraying the multicultu­ral spectrum of human emotions. A person of Indian descent, the Nigerian series director and entreprene­ur, Hamisha Daryani Ahuja, is making signiƒcant strides in Nigeria’s entertainm­ent industry and the Indian OTT space.

Speaking to us from Lagos over a video call, Hamisha shares insights into the creation of Postcards, her cultural in†uences, future plans, and her journey as an Indian-Nigerian ƒlmmaker, businesswo­man, and motivation­al speaker. Her unique background and experience­s have shaped her creative vision, allowing her to create content that resonates with diverse audiences.

“Initially, the title I had planned was Postcards from India. We wanted to convey a sense of old-fashioned charm with meaningful messages from another country. However, we realised that just focusing on India might limit the global appeal. So, Postcards was chosen to give it a broader, more relatable feel across diŒerent cultures,” says Hamisha

Larger scale

Postcards is signiƒcantly larger in scale and reach compared to her 2021 feature ƒlm, Namaste Wahala. Hamisha says

Namaste Wahala was initially aimed at Nigerian audiences, while Postcards aims to connect with viewers worldwide, focusing on universal themes of human connection and relatable life experience­s. That it has garnered global attention, quickly climbing the ranks in Nigeria, the UK, Kenya, Mauritius, and Dubai re†ects the show’s ability to resonate with viewers emotionall­y, evident from the feedback of binge-watching and repeat views.

As for the project’s timeline, Hamisha shares that Postcards took about a year from conception to release, with ƒlming starting in January 2023. This meticulous approach ensured that every aspect of the series, from storytelli­ng to production quality, met her high standards. “Our aim was also to create borderless content that appeals to a global

Postcards.SPECIAL audience. While the project was primarily focused on Nigeria, we wanted it to resonate with viewers worldwide, showcasing universal themes of human emotions and connection­s.”

Two-nation avour

Hamisha also delved into the cultural similariti­es between Indians and Nigerians, highlighti­ng aspects like touching elders’ feet, love for food and fashion, and a shared sense of national pride. “These commonalit­ies played a crucial role in shaping the characters and storylines, making the series relatable to diverse audiences.”

Hamisha integrated Indian cultural elements like saris and Hindi language into the series, especially with Nigerian actors. “It was a seamless eŒort, thanks to the actors’ familiarit­y and love for Bollywood. One of the actors who portrayed Zainab spoke †uent Hindi, adding an authentic touch to the series. The sari scene was well-received, showcasing the cross-cultural exchange within the narrative.”

Among the diŒerent emotional tracks in the series,

Hamisha says, she resonates most with the young couple’s storyline debating whether or not to have a child. Played by Nigerian actor Rahama Sadau (Zainab) and Bollywood’s Rajneesh Duggal (Dr Siddarth), their story can belong to any couple in the world. Says Hamisha, “It re†ects the complexiti­es of relationsh­ips and personal aspiration­s, emphasisin­g that there’s no right or wrong answer, just diŒerent perspectiv­es and life circumstan­ces.”

Multicultu­ral identity

Having a multicultu­ral background can be an advantage when creating cross-cultural content. Hamisha agrees that it gives a unique perspectiv­e and a deeper understand­ing of diŒerent cultures, allowing one to make authentic, relatable, and inclusive content. “Your experience­s and insights can help bridge gaps, avoid stereotype­s, and celebrate diversity meaningful­ly. Embracing your multicultu­ral identity as an integral part of your storytelli­ng approach is a powerful tool in creating content that resonates with diverse audiences.”

DiŒerent ƒlm industries can sometimes re†ect similar themes or character portrayals! Both Nollywood and Bollywood are known for their vibrant storytelli­ng and colourful characters. Hamisha has used traits from two industries. Postcards seems to have captured Nollywood’s signature style, where heightened emotions, natural yet exaggerate­d performanc­es, and deep feelings are vital components. Aunt Bunmi’s role (played by Sola Sobowale) in Postcards seems to embody characteri­stics of both Nollywood and Bollywood. “Her interactio­ns, especially regarding hugging and showing aŒection, re†ect the heightened emotional tone often seen in these movie industries. Aunt Bunmi’s portrayal is natural because it re†ects how the actress behaves in real life.”

Acting dream

Regarding her acting stint and plans, Hamisha expresses openness to exploring more acting opportunit­ies, building on her role in Namaste Wahala and a cameo in Postcards. “It was a little girl’s dream,” she laughs and hints at a sequel to the popular ƒlm and a new reality show on the anvil.

Hamisha’s love for Bollywood is evident in her admiration for the ‘90s era of the industry. She grew up watching Karan Johar’s ƒlms and developed a liking for the vibrant storytelli­ng and colourful characters that are the hallmarks of Bollywood. Her dream is to work with actors including Manisha Koirala, Madhuri Dixit, Shahrukh Khan, Kajol, and Rani Mukherjee, staying true to her admiration for the ‘90s era of Bollywood.

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