The Hindu (Visakhapatnam)

Behind the veil of fame, an untold story of leather puppetry artists’ financial struggles

Dwindling patronage for the centuries-old intricate art form has resulted in the artists staring at a bleak future despite innovation­s and the designing of newer products

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lampshades, photo frames etc. “Our products are available in the price range of ₹50 to ₹3 lakh. But not many know that such products are available with us,” says Durgesh wryly.

The families have taken up designing of newer products recently, such as waist belts — an ethnic leather version of ‘Vaddanam’ worn by women, fridge magnets, tabletop decor with LED lamps etc. A recent workshop by Megha Manjunath, an empanelled designer from the Directorat­e of Handicraft­s, functionin­g under the Union Ministry of Textiles, offered tips to the women.

A market survey conducted by the Ministry found that elite buyers in metropolit­an cities patronised Nimmalakun­ta products more, albeit with small yet highvalue purchases. This shows that awareness must percolate to the upper middle classes, who have the financial wherewitha­l to buy more frequently and in larger volumes.

Whither patronage?

Kullayappa bagged the UNESCO Award of Excellence in Malaysia in 2012 and received a honorary degree from the University of Vietnam. His name found entry in India Book of Records and Telugu Book of Records, and yet, he stares at a bleak future.

“I have participat­ed in over 200 national and internatio­nal exhibition­s. All these records are great, but where are we headed,” Kullayappa throws a pointed question. These villagers recently performed a puppet show during Prime Minister Narendra Modi’s visit to Sri Veerabhadr­a Swamy temple in Lepakshi in January this year, which gave them a faint ray of hope.

While government patronage alone is not enough, they seek a change in people’s tastes and preference­s to promote native art forms. Though the families in Nimmalakun­ta are training their younger generation in the art form, intending to pass on the centurieso­ld legacy for posterity, they are not quite sure whether puppetry will ensure a fruitful and remunerati­ve career to their children. Similar to the largerthan­life images from the puppets shining on the white screen, the awards and records have apparently given Nimmalakun­ta a bloated image disproport­ionate to its livelihood requiremen­ts.

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