Jewels for the jumbos
Space for Giants’ new campaign features fashion and a jewellery line from Gemfields
This World Elephant Day (August 12), Africa-headquartered conservation charity, Space for Giants, released the story of employee, Sam Karmushu. Growing up on a community-farm in Kenya, amidst grazing livestock and seeing elephants every day, Karmushu’s tale highlighted these vanishing landscapes. “Poaching and loss of habitat have created challenges that require pragmatic solutions, which we’re working to innovatively address,” begins Max Graham, founder and CEO. An example of this ingenuity is their recent partnership with the Africa-focussed mining company, Gemfields.
Titled Walk for Giants, the fundraisingand awareness-building campaign for African wildlife conservation kicked off on August 17 with the release of two exclusive capsules: a selection of 44 jewellery pieces from Gemfields and 15 sustainable collections from luxury fashion e-tailer, Net-a-Porter.
Rubies in the roses
Gemfields’ CEO Sean Gilbertson says the wildlife-themed series features Zambian emeralds and Mozambican rubies set in an assortment of necklaces, bracelets, cufflinks, pendants, etc (₹1,12,127 upwards) across brands. Highlights include designer Sandy Leong’s three-piece offering, which comprises a Sahara Poison Ring crafted with brushed 18k recycled yellow gold. VAK Fine Jewel’s Elephant Pop Ring’s (₹29,18,974) yin-yang design is symbolic of the interdependence of the natural world. “The artisanal, one-of-akind handcrafted ring, is designed with two Mozambican non-heated rubies, which are a metaphor for the blood of elephants that’s too often lost to poachers,” says Gilbertson, adding that the launch was rescheduled due to the pandemic. The pieces are available on gemfields.com.
Net-a-Porter’s exclusive capsule collections (₹9,567 - ₹7,91,194) — with everything from asymmetrical pleated skirts, jumpsuits, leather sandals, jackets, linen sun hats, swimwear, duffel bags, and more — come from high-end brands such as Burberry, 3.1 Phillip Lim, Brunello Cucinelli, Chantecaille as well as emerging designers such as Hereu, Fisch and Bassike. The campaign will culminate in an immersive conservation journey along an ancient elephant migration corridor later this year.
Funds from the initiative are intended to support Space for Giants’ frontline conservation work across nine African countries — Angola, Botswana, Gabon, Kenya, Mozambique, Namibia, Uganda, Zambia and Zimbabwe. “Proceeds will go towards supporting rangers and law enforcement personnel with training, critical equipment and operational support, construction of electrified fences around smallholder farms, etc,” says Graham, who founded the organisation in 2011, adding, “It is our objective to demonstrate to the fashion industry that a unit of consumption can be converted to a unit of conservation. This is not only good for conservation but is critical for business in an increasingly environmentally conscious marketplace.”