For newer audiences
Back in 2006, designer Rahul Mishra’s début collection at Lakme Fashion Week explored how “a design intervention can serve the needs of a global customer with garments rooted in tradition, but with a sense of modernity”. Each garment was reversible, to portray versatility and longevity, he says on his Instagram page. Sunil Sethi, president, Fashion Design Council of India (FDCI), agrees that our “textiles can be innovatively used”. “It is imperative for designers to work with the weavers and find ways of adapting the weaves for modern lifestyles,” he says. Sethi has offered to buy unsold stock from the beleaguered weavers as part of the third tranche of FDCI’s COVID-19 Support Fund. “It is important to support every art and craft of India. Also, the younger generation, even when they may not follow the family tradition of weaving, must be made digitally savvy to help their families reach out to the global market,” he says, adding that the State and Central governments must act in tandem to ensure the artistes are aware of the schemes in place.