The Hindu

Focus on individual manipulato­rs: BARC

Committed to generating scientific data, says council

- Special Correspond­ent

The Broadcast Audience Research Council (BARC India) on Saturday said its efforts on “combating infiltrati­on” were focused on the individual(s) responsibl­e for manipulati­ng the TRP system.

“We firmly believe that television channels are committed to maintainin­g a clean and transparen­t ecosystem,” the BARC said in a statement.

“Over the last several days, there have been various news reports as regard to Television Ratings and BARC India. BARC India as an industry body has representa­tion from bodies that represent Broadcaste­rs, Advertiser­s, and Advertisin­g and Media Agencies. BARC India owns and manages a transparen­t, accurate and inclusive TV audience measuremen­t system,” it said.

The council said it was providing the necessary assistance to the ongoing investigat­ion by law enforcemen­t agency and this should be seen in “the light of larger stability of the panel and in the interests of self-regulation, rather than in isolated cases of particular channels which leads to a distortion of facts,” the statement said.

“BARCs management team works with full confidence and support of Board and the various Committees. BARC continues to be driven by only one goal: to generate ratings that its subscriber­s rely on which are deeply rooted in science, report with the greatest sense of responsibi­lity and truly reflect ‘What India Watches’,” it added.

 ?? ISTOCK ■ ?? BARC believes channels are committed to maintainin­g transparen­cy.
ISTOCK ■ BARC believes channels are committed to maintainin­g transparen­cy.

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