Face­book ver­i­fy­ing po­lit­i­cal ad­ver­tise­ments in In­dia

The Hitavada - - 2ND FRONTPAGE -

FAC­ING in­tense scru­tiny over the mis­use of its plat­form glob­ally dur­ing elec­tions, Face­book has an­nounced fresh steps to in­crease ad trans­parency and de­fend against for­eign in­ter­fer­ence ahead of the 2019 Lok Sabha polls in In­dia.

Now any­one who wants to run an ad in In­dia re­lated to pol­i­tics will need to first con­firm their iden­tity and lo­ca­tion, and give more de­tails about who placed the ad, the so­cial net­work­ing gi­ant said in a state­ment late on Thurs­day. “We’re mak­ing big changes to the way we man­age these ads on Face­book and In­sta­gram. We’ve rolled out these changes in the US, Brazil and the UK, and next, we’re tak­ing our first steps to­wards bring­ing trans­parency to ads re­lated to pol­i­tics in In­dia,” said Sarah Clark Schiff, Prod­uct Man­ager at Face­book.

“This is key as we work hard to pre­vent abuse on Face­book ahead of In­dia’s gen­eral elec­tions next year.” Face­book said the iden­tity and lo­ca­tion con­fir­ma­tion will take a few weeks. So those plan­ning to run po­lit­i­cal ads next year should bet­ter start the ver­i­fi­ca­tion process now by us­ing their mo­bile phones or com­puter to sub­mit proof of iden­tity and lo­ca­tion.

Tamil Nadu Gover­nor Ban­war­i­lal Puro­hit calls on (above) Prime Minister Naren­dra Modi and (be­low) Union Minister for Home Af­fairs Ra­j­nath Singh in New Delhi on Fri­day.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.