SPECIAL FEATURE
The iconic brand - IOTA
You know their name but let’s delve deep into their vision. IOTA has been the favourites in the market for the longest time. We bring you the vision, goal and the new and upcoming of the iconic brand!
“We cater the elite segment of society and have high-end furniture with us. We are now a concept store.”
Namit Ajmani, Managing Director, IOTA
Since the relaunch of his luxury furniture boutique a couple of years ago, selftaught designer and owner of IOTA, Namit Ajmani has experienced exponential growth and popularity with his reinterpretation of how a furniture store should look like. Those who visit this place knows where this uniquely designed store is. Stated as a prestige symbol and a trademark of Kirti Nagar, IOTA has redefined the market with its stunning and unique exteriors, which effortlessly grabs your attention for a minute. The brand now presents handpicked furniture brands from the global market. The exterior of the building is a clean, post-modern exterior composed of timeless stainless steel and given a 3D look. On the interior, he has created a minimal, though comfortable, setting for IOTA’s refined looks. Spread over a covering area of 10,000 sqft the store is divided into different levels - sleep, dine, store and decor. According to Namit Ajmani, MD, IOTA, “We cater to the elite segment of society and have high-end furniture with us. We are now a concept store. By concept store, I mean a shop that combines culture with the business of selling. We sell a curated selection of products that suggest a certain lifestyle or theme. Typically, these products are from different brands and designers and appeal to a certain segment of society. There’s also a focus on experience through the store design, the intermingling of product and additional elements such as home accents”.
“We travel extensively looking for brands that are continually innovating and offering a fresh perspective on design and functionality like Ligne Roset and Kartell. We are proud to be the first retailer to bring these two iconic brands to Delhi. Our selection of brands includes Ligne Roset, Kartell, Innovation Living, Naos, Lenzi, Dienne Salotti, and Arosio Milano”, says Ajmani. The Indian luxury market is expected to reach $27.01 billion by 2020, which is indicative of its current production and constant evolution. People who buy luxury furniture today are well aware of and conversant with global trends. Their purchase decisions are informed by their travels, technology, and taste —it’s a pleasure to know that people who buy furniture from us do their research beforehand and have a good idea about brands and designers as well as the silhouettes that will best suit their interior scheme. Our latest launch is “Dienne Salotti,” this brand embodies attributes of innovation, quality, and artisanal workmanship that are synonymous with “made in Italy.” Founded in 2000 in Altamura, the brand has been handcrafting aesthetically pleasing and functionally robust sofa beds, armchairs, and tables. Dienne Salotti is known for investing and cherrypicking only innovative and natural materials to ensure that the products created tick the boxes of solidity, quality, and durability. The brand upholds the tenements of traditional Italian craftsmanship to offer ingenious solutions that employ efficient mechanism, ergonomic support and comfort, and effortless functionality. We are pleased to bring Dienne Salotti to North India as that’s what most urban dwellers are looking for— furniture pieces that serve dual purposes.