CONSCIOUSLY PICKED

The curated directory for Ambiente 2020 has taken the meta-trend sustainability to a new momentum with an increase of 66 companies this year

“The Show” for the entire industry, Ambiente is undoubtedly the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. Over and above the product range offered by the exhibitors, Ambiente 2020 will also provide its visitors with a variety of first-hand options to learn about sustainability. The Ambiente Ethical Style Guide has become established as a valuable tool for forward-looking retailers who have embraced the spirit of our time. This special exhibitors’ directory, which covers all product groups, leads visitors to companies that make products under sustainable and socially responsible conditions, while also helping them to come to a better assessment of the products on offer. To assist the reader, the Ethical Style Guide has six clearly defined categories: Environmentally Friendly Materials, ResourceFriendly Manufacturing, Fair & Socially Responsible Production, Re/Upcycling Design, Handmade Manufacturing and Sustainable Innovation. “Classic consumerism is currently giving way to an increase in ethical consumerism. People want to feel positive about the things they surround themselves with, and this makes them more mindful and critical in their buying behaviour. Moreover, they are usually well informed and ask about the origin, manufacturing method, materials and social responsibility associated with a product. But it also presents retailers with new challenges. It means deciding between recyclable solutions and fair trade projects as well as between good marketing and greenwashing: Which suppliers and which products are genuinely sustainable and in which areas? Answers to such questions can be found in the Ethical Style Guide,” says Nicolette Naumann, Vice President of Ambiente.

The world’s biggest consumer goods trade fair will take place in Frankfurt from 7 to 11 February 2020. Last year it welcomed 4,460 exhibitors from over 90 countries.