Asian Paints ColourNext invokes the colour of the year. A forecast that captures the myraid essence of time Impressions: Benoy Sebastian
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Asian Paints unveils the colour of the year - Curiosity, a shade of blue
Colours make interiors look lively. Every colour has its own importance whether it is of furniture, walls, flooring, etc. Colours around us makes us feel happy and positive. So, it is very important to select appropriate colours for our interiors. Asian Paints is at it again. Just like every year, this year too the brand has decoded and unveiled the prevailing colour of the year - CURIOSITY, a modern, clear shade of BLUE. Bringing together the best of design and research principles, Asian Paints ColourNext is the most decisive voice on colour in India. Asian Paints has been studying colour and its myriad influences on lifestyle in India since 2003. Collaborating with the finest experts from a wide range of disciplines – architecture, interiors, fashion, sociology, advertising, F&B and media – Asian Paints ColourNext puts together a comprehensive forecast of colours, materials, textures and finishes for those who design for India. Amit Syngle, COO, Asian Paints Limited says, “A trend uninterpreted remains just that — an unexplored possibility, an idea ahead of its time, a path less taken. But when keen minds imagine, decode and interpret trends, they become beautiful concepts, products, even objects d’ art! Asian Paints ColourNext has been inspiring minds with the only India specific colour trends forecast since 2003." The four colour trends for the year 2020 are Potent, Mystique, Blend and Sonic.
Curiosity - a modern, clear shade of blue brimming with energy and inspired by azurite the copper mineral ore. It energises us with an optimism to persist with our focussed pursuits, and be the best version of ourselves. Curiosity lets us experiment, be undeterred by failure, and brings us closer to the answers we seek ‘Curiousity’ – Asian Paints Colour of the Year
POTENT
Redefining luxury, Potent offers an amplified experience, a powerhouse packed with intensity like a nucleus. Rooted in knowledge, it represents the shift in our preference to partake in fewer but more concentrated experiences. Potent is in essence, amplified experiences in mini packages for thoughtful consumers.
Nilaya collaborates with Nicobar to present ‘Silver Night’ the wallpaper of the year – a special design celebrating the spirit of the moon and its myriad influences on our life.
NILAYA
Blend is a new pursuit of creativity, where disparate fields merge to create non-vanilla experiences and the sum is always greater than its parts. Led by the outliers, Blend challenges the ideas of form, function, perception and bias that once restricted creativity.
BLEND
SONIC
Sonic explores how we engage with sound to expand our potential and explore the unseen dimensions of our mind. While our urban environment pushes us to the limit of our hyper- engaged state, we humans still yearn to grow further – acquire new knowledge, build new capabilities, explore new frontiers. The sense of sound presents us with a relatively under-utilised pathway to do so. While we work, cook, exercise, meditate or sleep, sound accompanies us as a personalised companion. Dynamic or calm, undulating or rhythmic, sound helps us disconnect, relax, learn, energise and enhance productivity.
MYSTIQUE
Mystique is a visual manifestation of our desire to explore ancient wisdom, practices and philosophies. Be it for reasons of self-actualisation, therapy or our everlasting cosmic curiosity. Mystique traces a gradual behavioural shift wherein spirituality is no longer tied toreligion. An aesthetic inspired by totems and ancient symbols of mysticism, the visual, spatial and material qualities of Mystique are mysterious and magnetic.