The Luxury Collection - - Editor's Letter -

Place your or­der on­line at www.sub­lime­house­oftea.com

Write to us at mar­ket­[email protected]­lime­house­oftea.com Call us on: 09535899977 / 08025001236

and we can per­son­alise gifts as well. We do cor­po­rate gift­ing for all oc­ca­sions

Sub­lime tea is avail­able at Sub­lime Gal­le­ria, 8th Floor, UB City. Tea is cer­tainly one of the old­est bev­er­ages to be brewed and drunk. With such an an­cient her­itage, there is lit­tle won­der that it has come to oc­cupy an ex­alted po­si­tion in the rar­efied rit­u­als that de­fine so­cial stand­ing.

The brew­ing and drink­ing of tea is an art. In­deed, in many cul­tures it has been el­e­vated to the sta­tus of an al­most spir­i­tual ex­pe­ri­ence. The well known Ja­panese tea cer­e­mony was de­vel­oped by Bud­dhist monks to both sym­bol­ize and fos­ter spir­i­tual en­light­en­ment. It was, and is, an elab­o­rate rit­ual that is a mark of re­fine­ment and cul­ture. On the other side of the globe, the English took tea to their hearts and made it both their na­tional drink and an in­deli­ble part of up­per class so­cial cus­toms. The rit­ual of ‘af­ter­noon tea’ be­came a sym­bol of late Vic­to­rian and Ed­war­dian gen­til­ity, two eras which in many ways rep­re­sented the acme of English so­cial evo­lu­tion, when life­styles were both leisurely and cer­tain In In­dia, of course, tea has al­ways been drunk, orig­i­nally

in the hills of As­sam and later, thanks to the British, all over the coun­try. How­ever, it has al­ways been re­garded as some­thing of a ple­beian drink, and, at best, a morn­ing or evening re­fresher. It is only of late that it has ac­quired a resur­gence of mo­men­tum and made its way up the so­cial lad­der to don the robes of a lifestyle drink. To­day the In­dian tea drinker is a dis­cern­ing in­di­vid­ual who knows her sen­cha from her oo­long. And she knows the best way to brew and drink them too. Not for her the over­boiled, strong ‘chai’ that is thickly suf­fused with milk and sugar. Her palate has ac­quired a finer sen­si­bil­ity and will not be pleased by just any old brew. For her, tea is not just a drink, it is an up­lift­ing sen­sory ex­pe­ri­ence in it­self.

It is for this new, evolved and so­phis­ti­cated tea afi­cionado, who is grow­ing in num­ber by the day, that Sub­lime House of Tea presents its supremely well se­lected range. Qual­ity first seems to be the clar­ion call in the com­po­si­tion of the Sub­lime tea port­fo­lio and the brand is clearly not here to be all things to all peo­ple. Rather it presents a range in which a true tea con­nois­seur will be cer­tain to find a tea to match his ev­ery mood and ev­ery oc­ca­sion that he may find him­self in.

For starters, it of­fers you a few clas­sic blends, like the ro­bust English Break­fast, the tangy Earl Grey and the tried and tested As­sam CTC. These are proven blends that have been sanc­ti­fied by the pa­tron­age of the best classes of so­ci­ety.

Along­side, you have more con­tem­po­rary sta­ples to delve into, like the Green Long Ding, a pure green tea, the Jas­mine Man­darin, which is green tea with the flo­ral notes of jas­mine and a Well­ness Brew, which puts a twist on the clas­sic In­dian masala chai. These teas form part of the new cul­ture of tea drink­ing, which calls for nu­anced ex­per­tise and taste.

From here Sub­lime takes you into more ad­ven­tur­ous and avant garde ter­ri­tory. Step off the well worn path into un­ex­plored ter­rain. Sam­ple Mo­roc­can Mint, a nippy tea com­posed of green tea flavoured with mint, or Sev­enth Heaven, Nil­giris black tea in­fused with the aro­mas of trop­i­cal fruit, and White Tea with Rasp­berry, in which the del­i­cate flavour of white tea is set off by the de­light­ful aroma of rasp­berry. This last men­tioned type of tea is espe­cially pop­u­lar in coun­tries like Rus­sia, where they ac­tu­ally mix rasp­berry jam in their tea. In fact, ten­nis diva Maria Shara­pova lists Rasp­berry Tea as her favourite af­ter train­ing drink.

Fi­nally, Sub­lime also presents a few herbal brews, like the pop­u­lar Camomile tea and a spe­cial blend of their own called Rose in Bloom, thereby mak­ing for a com­plete and well rounded port­fo­lio.

What all this means is that with Sub­lime you can en­joy your daily cup in the most re­fined man­ner pos­si­ble, while in­ject­ing va­ri­ety into your rou­tine by step­ping off the beaten path, oc­ca­sion­ally, to ex­plore a new flavour and dis­cover nu­ances that make tea drink­ing all the more of a plea­sure.

If you are a tea drinker, then you are strongly rec­om­mended to try Sub­lime. Chances are that you will make it your sta­ple cuppa af­ter your first sip. If you do not drink tea at all, may we sug­gest that you em­bark on a jour­ney of dis­cov­ery with Sub­lime House of Tea? It will be one of the most in­vig­o­rat­ing, sat­is­fy­ing and ed­i­fy­ing de­ci­sions you have ever taken.

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