Zegna’s Newly Ren­o­vated Store in Bond Street is Open for Busi­ness Once More

The Luxury Collection - - Contents -

Ermenegildo Zegna’s flag­ship bou­tique in Lon­don at New Bond Street first opened in 1987. Af­ter a 20 month ren­o­va­tion project, the rein­vented and ex­panded store opened its doors for the first time on Novem­ber 9th, 2016.

The New Bond Street Global Store is the 19th Peter Marino Con­cept Store to open glob­ally and fea­tures 605 square me­ters of lux­ury re­tail space, di­vided across four floors. A reimag­i­na­tion of what a lux­ury bou­tique should be in the 21st cen­tury, the space echoes the brand’s use of qual­ity ma­te­ri­als, in­tegrity and modern style. Rich col­ors, ma­te­ri­als and fab­rics are used through­out the shop to im­merse the vis­i­tor in the true world of Zegna and its his­tory. In keep­ing with Zegna’s ap­proach to fabric and tai­lor­ing, each de­sign de­tail is con­sid­ered and re­al­ized to the high­est qual­ity Unique to this store, which is lo­cated in the same po­si­tion as the very first Ermenegildo Zegna bou­tique in Lon­don, opened in 1987, is a stun­ning

façade hon­or­ing English her­itage and blend­ing seam­lessly with the his­tor­i­cal ar­chi­tec­ture of Lon­don’s New Bond Street. The façade’s use of red and grey mar­ble in var­i­ous shades pro­vides a sense of depth, while the char­ac­ter­is­tic red bricks that line the up­per part of the façade, the bow-win­dows fac­ing New Bond Street and the vintage bar from the 1950s come to­gether in a heart­felt tribute to Bri­tish cul­ture. Cap­tur­ing the spirit of the Ermenegildo Zegna brand, metal strands are used in the two win­dows rep­re­sent­ing the warp and weft yarns of a loom, ar­chi­tec­tural sheep heads are placed on the win­dow key­stones and the bas-re­lief is in­spired by the sheep heads at Villa Zegna in Trivero (Italy). The new Global Store also re­flects the brand’s long­stand­ing com­mit­ment to so­cial and en­vi­ron­men­tal well-be­ing in terms of its eco-sus­tain­abil­ity. The store has been de­signed to cre­ate a vir­tual jour­ney through the world of Ermenegildo Zegna, trans­mit­ting both the his­tory and DNA of the com­pany, along with the com­plete range of its lux­u­ri­ous menswear col­lec­tions. The rich tones of the en­trance com­ple­ment the bright color palette of the new con­cept area specif­i­cally de­signed by Peter Marino to host Zegna’s ready-to-wear col­lec­tion where ca­sual-tai­lor­ing and lux­ury sports­wear har­mo­niously merge. As a client moves to the sec­ond floor, the stair­case func­tions as the central cir­cu­la­tion and is also a vis­ual fo­cal point fea­tur­ing a float­ing, open de­sign with ebonized oak tread tops and be­neath, sus­pended pol­ished metal rods re­sem­bling tex­tile stands are back­lit by LED lights. The third and fi­nal floor is di­vided into two dis­tinct zones, both of which are en­hanced by the prom­i­nent bow-win­dow fac­ing New Bond Street, to­gether with the golden fire­place in light mar­ble and the vintage bar from the 1950s, all evok­ing the feel­ing of a Bri­tish gen­tle­man’s club.

Gildo Zegna and Alessan­dro Sar­tori hosted an in-store cock­tail evening to show­case the Global store, as well as pre­view Zegna’s first Be­spoke Shoe col­lec­tion. Renowned ac­tors Sam Calfin, Benn Northover, and Luca Cal­vani, were joined by dancer Eric Un­der­wood, model An­dres Ve­len­coso, Jack Guin­ness and ac­tress Eva Ric­cobono among the oth­ers for the evening’s cel­e­bra­tions. The Store is also home to the South-african artist Wil­liam Ken­tridge’s ta­pes­try Dare / Avere (2016). Specif­i­cally com­mis­sioned by Zeg­nart to be per­ma­nently dis­played inside the Store, the 250 x 360 cm ta­pes­try made with mo­hair threads is an in­ter­pre­ta­tion of the his­tory and val­ues of Ermenegildo Zegna; a snap­shot of the

Luca Cal­vani, An­dress Ve­len­coso, Benn Northover, Eric Un­der­wood, Alessan­dro Sar­tori, Jack Guin­ness, Ge­orge Bar­nett

com­pany’s cen­ten­nial progress, cap­tured by sew­ing to­gether arts, tra­di­tions, places, ex­pe­ri­ences and ges­tures that will im­me­di­ately in­trigue the ob­server. Ermenegildo Zegna Artis­tic Direc­tor Alessan­dro Sar­tori’s be­spoke shoe col­lec­tion, in­spired by nine of his friends. From the laced ca­sual to the biker boot, the col­lec­tion is de­signed for the modern man and can only be pur­chased via the new New Bond Street shop. Each shoe will be made be­spoke for the wearer in an en­tirely hand­made process.

Gildo Zegna ar­rives for the in store cock­tail evening

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