ABP News Net­work launches its new brand cam­paign - "Desh ko Rakhe Aagey''

The Northlines - - BUSINESS - New Delhi, Dec 07

ABP News Net­work, na­tion's lead­ing news net­work launched its new brand cam­paign 'Desh ko Rakhe Aagey', the thought-pro­vok­ing brand cam­paign fo­cusses on the hard work that the ABP re­porters en­dure daily to bring the most in­sight­ful, in­trepid and vis­ceral news cov­er­age. The cam­paign will be aired on De­cem­ber 6th, 2018 and has been cre­ated by Lowe Lin­tas.

The cam­paign is led by two in­ter­est­ing TVCS which show­case the story of a Shoe (7num­ber ka joota) & Bag (Pit­thu bag) re­spec­tively that are el­e­ments which are very im­por­tant in the ca­reer of any jour­nal­ist. The brand cam­paign was launched by Mr. Av­inash Pandey, COO, ABP News from his twit­ter han­dle https://twit­ter.com/panavi .

Ex­cited on the brand cam­paign launch, Mr. Av­inash Pandey, COO - ABP News Net­work said, "I would like to con­grat­u­late and thank our re­porters, who act as the sen­tinels of truth, driven by bound­less pas­sion and un­flinch­ing de­ter­mi­na­tion that has helped ANN in keep­ing the na­tion and view­ers ahead. The in­trigu­ing cam­paign aims to bring forth ANN'S ef­forts to keep its most im­por­tant stake­holder, the viewer ahead on the con­tin­u­ous de­vel­op­ments hap­pen­ing in the coun­try." Com­ment­ing on the cam­paign launch, Naveen Gaur, COO, Lowe Lin­tas, said, "Our as­so­ci­a­tion with ABP News is a long stand­ing one and this cam­paign like oth­ers in the past is spe­cial for us. ABP News is one of In­dia's lead­ing Hindi news chan­nels and has al­ways stood com­mit­ted to­wards keep­ing the coun­try and its au­di­ence ahead by de­liv­er­ing com­plete and thor­ough news."

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