INDEPENDENT MUSIC LABELS FOR INDIE ARTISTS

The music scene in India is at an all-time high, especially with a host of music labels coming across the independent music scene. Today everywhere there had been a revolutionary acceptance for the music which is largely underground and non-mainstream. There are a host of music labels from different cities of India, that has represented the big noise of the unorthodox and the innovative music taste of the millennials.

Pagal Haina

The multi-talented Dhruv Singh had been phenomenal in bringing up amazing music to the world. from musicians like Prateek Kuhad, Rounak Maiti, and Ditty. PH had been managing, booking shows and developing a community of people around these artists. It is refreshing how the digital labels and modern labels as a whole had been progressive with the kind of treatment they have set up for their host if tie-ups and artists.

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This innovative project is like an ultimate collectible for all music lovers. Rishu Singh identifies and handpicks some obscure gems lying idle in the stack of dimmed brilliance of mediocre music. This label promotes the talent which is not only less heard but also less celebrated in the popular media. This mixed bag is full of surprises that are brimming with the excellence of the best of the best artists in the nation and has surfaced in the market every year for the last decade.

Azadi Records

This has been one of the predominant labels that have not only propagated good music but has also seamlessly given the independent artists and musicians of our times enough boost to hone their own talent. Azadi is also known for promoting the music producers along with the artists. This directly means a better reach to the

audience and hence a bigger takeaway for the audiophiles. From Sun J, Prabh Deep to producers like Sez, Azadi has touched base with all the big names in the industry. From the promotions to the management of talents, Azadi has arched the underground music scene like an ark.

Soupherb

The idea behind Soupherb – India’s fastest growing underground independent label was to start their own platform where they can push the experimental music they like to play for like-minded people. Soupherb was an idea that became the fastest growing label in the underground scene. In 2016, Soupherb had its debut with ‘Prequels & Sequels’. From techno to house and other cross genres, Soupherb’s promotes talent from around the globe and ensures tours and shows in its community across Asia and Europe. From the domestic to the international like Acid Pauli, Ash Roy, 8 Bit Culprit, Midnight Traffic, Peter Groskreutz and Timboletti, Soupherb had been diversified in their approach to uplift the music of our times.

Juicebox Music

With over 40 international artists and over 10 Indian artists, Juicebox Music focusses more on a much poignant and alternative sound. A sound which is usually skipped from the mainstream platter of music in India or the world. The Juicebox collaborated and produced ‘Ozaki 8’ with Dousk, the versatile Greek producer. Other tracks include “Timelapse” from SEQU3l, “Mellifluous” from Li-Polymer and Monojoke’s “Arterials” to name a few. DJ Praveen Achary while creating the brand Juicebox had the sole ambition of making the Indian artist heard across all countries alongside promoting global artists across all the domains.