The new nor­mal

The Smart Manager - - Technology -

For over a decade, com­pa­nies have been urged to ‘dig­i­tal­ize’ or risk get­ting left be­hind. The spe­cific technology in­no­va­tions in­tro­duced by the dig­i­tal rev­o­lu­tion such as mo­bile, apps, ‘the cloud’, big data, and 3D print­ing are shak­ing up busi­nesses and or­ga­ni­za­tions. The dig­i­tal jour­ney has passed a fron­tier into a land that no longer dis­tin­guishes be­tween dig­i­tal and busi­ness, as these are now un­avoid­ably linked. How­ever, in this pas­sage a frac­ture is be­ing re­vealed: top cor­po­rate lead­ers across the globe are in­suf­fi­ciently di­rect­ing the dig­i­tal­iza­tion of their com­pa­nies. For this cat­e­gory of lead­ers, more than for the rest of the or­ga­ni­za­tion, dig­i­tal is at best con­fus­ing and at worst un­clear. To sup­port busi­ness lead­ers—ex­ec­u­tives and boards alike— in their ef­fort to dig­i­tal­ize, INSEAD, in col­lab­o­ra­tion with the con­sul­tancy ‘ this fluid world’, have is­sued a re­port, Di­rect­ing Dig­i­tal­i­sa­tion: 11 Guide­lines for Boards and Ex­ec­u­tives. The con­cepts cov­ered in this re­port are grouped un­der three key head­ings—en­vi­ron­men­tal, or­ga­ni­za­tional, and strate­gic, which are dis­cussed be­low in the con­text of In­dia.

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