Gaining a foothold
It is rare that one product makes a brand—but this has been the case with Woodland. It was their first hand-stitched leather shoe that helped them make a mark when their parent company, Aero Group, entered the Indian market in 1992. Ever since then, the company’s focus has been on scaling their business in the country and gaining recognition as a leader in outdoor footwear. Its revenue has grown from R750 crore to R1,350 crore in the last five years, and the company has in place ambitious expansion plans. What has contributed to this remarkable stride are an innovation-centric culture and unwavering customer focus.
While the concept of truly understanding your customer’s needs seems like an obvious one, many companies either fail to do it completely or simply do not invest enough time and effort into the process. At Woodland Worldwide— whether it is a lightweight jacket for active pursuits or a summit parka for the coldest places on earth, the focus is on creating truly functional solutions for outdoor and adventure enthusiasts.
Retail is still about reading the minds of your customers to know what they need and create a flawless experience. The days of the unconnected shopper in a mono-channel world are over; according to a recent study, the percentage of those using technology during
HARKIRAT SINGH IS MANAGING DIRECTOR OF WOODLAND WORLDWIDE.