Master the art
A recent article in Harvard Business Review talks about how Facebook, Twitter, and other social media platforms have emerged as powerful tools for keeping surgeons connected. In recent years, a variety of communities have formed using more accessible social media platforms to facilitate surgeons’ interactions, enhance their practice, and improve patient outcomes.* Social media has made inroads into every aspect of our professional lives. And undoubtedly, into every sphere of businesses too. It is crucial to weave a social network and stay connected with your target audience. Here are nine golden rules of building a powerful social media presence.
Want to market something? Then embrace these two words: ‘social media’. Whether it is a new book, new client, new business, or new ‘anything’ you want to promote, you are going to have to learn to embrace Twitter, Facebook, and the rest.
I have heard all the arguments. Some of my clients ask if it is worth the time and energy establishing a social media