Mas­ter the art

The Smart Manager - - An Overarching Role -

A re­cent ar­ti­cle in Har­vard Busi­ness Re­view talks about how Face­book, Twit­ter, and other so­cial me­dia plat­forms have emerged as pow­er­ful tools for keep­ing sur­geons con­nected. In re­cent years, a va­ri­ety of com­mu­ni­ties have formed us­ing more ac­ces­si­ble so­cial me­dia plat­forms to fa­cil­i­tate sur­geons’ in­ter­ac­tions, en­hance their prac­tice, and im­prove pa­tient out­comes.* So­cial me­dia has made in­roads into ev­ery as­pect of our pro­fes­sional lives. And un­doubt­edly, into ev­ery sphere of busi­nesses too. It is cru­cial to weave a so­cial net­work and stay con­nected with your tar­get au­di­ence. Here are nine golden rules of build­ing a pow­er­ful so­cial me­dia pres­ence.

Want to mar­ket some­thing? Then em­brace these two words: ‘so­cial me­dia’. Whether it is a new book, new client, new busi­ness, or new ‘any­thing’ you want to pro­mote, you are go­ing to have to learn to em­brace Twit­ter, Face­book, and the rest.

I have heard all the ar­gu­ments. Some of my clients ask if it is worth the time and en­ergy es­tab­lish­ing a so­cial me­dia

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